Head of Marketing, Italy at Adobe

Milan, Lombardy, Italy

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MediaIndustries

Requirements

Experience acting as a strategic business partner and single point of contact for sales leadership
Deep understanding of pipeline/bookings targets, account engagement, and marketing’s contribution to progression and attainment
Expertise on assigned segment and market, including opportunities, risks, and Adobe's positioning
Ability to champion executive engagement and thought leadership through events, content, and targeted outreach
Capability to drive alignment across BDRs, Campaigns, and Digital teams
Skills in elevating brand presence through strategic partnerships, third-party events, and digital activations
Ability to act as the voice of the customer, bringing insights to shape marketing and sales strategies

Responsibilities

Serve as a strategic business partner and single point of contact for sales leadership
Represent the whole of marketing, delivering an integrated mix of campaigns, programs, and events that develop and progress pipeline
Own the number: deeply understand pipeline/bookings targets, account engagement, and marketing’s contribution to progression and attainment
Be the expert on your segment and market: identify opportunities, risks, and where Adobe should show up
Champion executive engagement and thought leadership through events, content, and targeted outreach
Drive alignment across BDRs, Campaigns, and Digital teams to ensure focus on the right accounts and industries
Elevate Adobe’s presence through strategic partnerships, third-party events, and digital activations
Act as the voice of the customer—bringing insights to shape marketing and sales strategies
Build and execute regional marketing plans aligned to global priorities and tailored to segment needs
Partner with sales leadership, actively participating in weekly meetings and QBRs; present marketing performance, insights, and optimizations
In collaboration with Campaigns, BDR, and Content teams, invent quarterly/half-year segment marketing plans aligned to global persona campaigns and tailored to segment priorities
Ensure BDR prospecting focuses on priority industries/accounts using AES and MAC insights, address gaps in tools and content
Drive operational and analytical rigor, connecting insights across teams to prioritize customer and segment needs
Host executive meetings, bootcamps, and roundtables to deepen engagement and accelerate deal velocity
Drive participation in flagship EMEA events and monitor registrations; ensure content supports every stage of the buyer journey and localization needs
Collaborate with Customer Success to run advocacy programs, onboarding journeys, and upsell/cross-sell initiatives
Amplify Adobe’s voice—write blogs, lead social engagement, and represent Adobe at key industry events
Track and report marketing impact with clear KPIs on engagement, pipeline, and bookings; share insights with leadership
Deliver strategic marketing plans that align global campaigns to segment-specific objectives
Deliver clear measurement of marketing’s impact on account engagement, pipeline creation, progression, and bookings
Deliver strong cross-functional alignment that accelerates execution and improves sales outcomes
Deliver customer advocacy programs and success initiatives

Skills

Marketing Strategy

Pipeline Development

Campaign Management

Sales Enablement

Customer Engagement

Market Analysis

Executive Engagement

Demand Generation

Events Management

Strategic Planning

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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