Head of Marketing - Established Pharmaceuticals Division (EPD) at Abbott

Selangor, Malaysia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Degree in Pharmacy, Nutrition, Science, or equivalent
Strong foundation in marketing principles and end-to-end marketing management
Deep understanding of HCP/customer needs and data-driven engagement strategies
Proficiency in digital marketing, content creation, SEO, and eCommerce
Minimum 10 years of experience in marketing and digital management within healthcare/pharmaceutical MNCs (preferred)
Proven track record in developing and executing integrated brand plans (preferred)
Strong interpersonal, presentation, analytical, and influencing skills (preferred)

Responsibilities

Lead and develop marketing strategies for EPD Ethical and OTC portfolios, focusing on HCP/patient insights
Set market share objectives, sales targets, and performance goals
Drive execution of marketing initiatives and campaigns across ethical and trade channels
Support the vitamins portfolio in collaboration with distributors and internal stakeholders
Build and lead digital and e-commerce strategies for the OTC portfolio
Champion multichannel engagement (MCE) strategies to enhance HCP reach and satisfaction
Introduce value-added services (Beyond the Pill) for HCPs, pharmacists, and patients
Manage brand budgets and expenditures effectively
Identify and develop business cases for new product opportunities
Oversee new product development aligned with market trends and business goals
Provide leadership and mentorship to direct and indirect reports

Skills

Marketing Strategy

Digital Marketing

SEO

eCommerce

Content Creation

HCP Engagement

Multichannel Marketing

Brand Management

Budget Management

New Product Development

Data-Driven Insights

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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