Head of Marketing at HeyGen

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Video Technology, TechnologyIndustries

Requirements

Extensive experience (typically 7-10+ years) in growth marketing or related roles, with a track record of driving user acquisition in a high-volume, global Product-Led Growth (PLG) environment
Expertise in both self-serve (PLG) and sales-led motions
Proven ability to identify and leverage trends in AI, video, and the creator economy
Strong analytical skills and comfort with data to inform decision-making
Execution-focused mindset with the ability to manage multiple projects in a fast-paced environment

Responsibilities

Develop and execute a comprehensive marketing strategy to drive user acquisition, engagement, and revenue growth in the emerging field of AI video technology
Supercharge the top of the funnel by driving high-value signups through a mix of organic and paid channels, including SEO, content marketing, paid social media (YouTube, LinkedIn, TikTok), sponsored content, and affiliate programs
Create demand for a new category (AI video for business), own brand positioning, and ensure consistent messaging across all channels
Build, lead, and mentor marketing teams (including social media, content, and field marketing) to achieve strategic goals and foster a data-driven culture
Partner closely with Product, Sales, Creative, and Data Science teams to align marketing efforts with business objectives, identify high-LTV customer segments, and drive international growth
Manage marketing budgets, optimize spend for maximum ROI, and use data analytics (e.g., Salesforce, Looker) to measure performance and iterate on strategies

Skills

Key technologies and capabilities for this role

SEOContent MarketingPaid Social MediaYouTubeLinkedInTikTokAffiliate ProgramsBrand PositioningTeam LeadershipData AnalyticsSalesforceLookerProduct-Led GrowthPLG

Questions & Answers

Common questions about this position

What is the salary range for the Head of Marketing position?

The salary range is $250,000 – $300,000 plus Equity, Rewards, and Benefits. Note that this is a general guideline and HeyGen considers factors like experience, skills, location, and internal equity when making an offer.

What benefits does HeyGen offer?

HeyGen offers a competitive salary and benefits package, along with equity and rewards.

Is this a remote position or is there a location requirement?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 7-10+ years in growth marketing with a track record in high-volume global PLG environments, expertise in self-serve PLG and sales-led motions, ability to leverage AI/video/creator economy trends, strong analytical skills, and an execution-focused mindset in fast-paced settings.

What is the company culture like at HeyGen?

HeyGen offers a dynamic and inclusive work environment focused on innovation and creativity, with a collaborative culture that values teamwork, employee input, and professional growth.

HeyGen

AI video editor for professional content creation

About HeyGen

HeyGen provides an AI video editor that enables users to create professional spokesperson videos without needing human actors. The platform uses AI-generated avatars, allowing users to select from various virtual actors, apply automatic translations, and choose different accents to cater to diverse audiences. This service is particularly beneficial for small businesses, educational institutions, and marketing professionals who require high-quality video content quickly and affordably. Unlike traditional video production, which can be costly and time-consuming, HeyGen streamlines the process, making it accessible to a wider range of clients. The company operates on a subscription model, offering different service levels to accommodate both small and large enterprises, ensuring a steady revenue stream while providing continuous updates and customer support. HeyGen's goal is to simplify video content creation and meet the increasing demand for engaging digital content.

Los Angeles, CaliforniaHeadquarters

2020Year Founded

$72.6MTotal Funding

SERIES_ACompany Stage

Consumer Software, AI & Machine LearningIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Parental Leave

Mental Health Support

401(k) Retirement Plan

Risks

Emerging competition from AI video platforms threatens HeyGen's market share.

AI voice cloning advancements may lead to regulatory challenges for HeyGen.

HeyGen faces ethical concerns over AI-generated misinformation and identity theft.

Differentiation

HeyGen uses AI to create videos without actors, cameras, or editing.

The platform offers automatic translations and diverse accents for global audience reach.

HeyGen's subscription model provides continuous updates and customer support.

Upsides

HeyGen raised $60M in Series A, valuing the company at $500M.

Partnerships with media companies expand HeyGen's market reach and applications.

Growing demand for AI-generated video content boosts HeyGen's market potential.

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