VP of Marketing
AchieversSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software, SaaS, Testing Automation, TechnologyIndustries
Requirements
- 10-15 years in progressively advancing marketing roles with deep experience bringing new products to market and building messaging to stand out from the status quo
- Experience building and executing a marketing strategy for technical products sold to a technical audience - specifically in the software development lifecycle, preferably with direct experience in product marketing and messaging
- Experience with the scaling motion of a company moving from 100 employees to hundreds around the world
- Data-driven approach to planning, execution, reporting, and analysis
- Agile, with ability to make decisions and move quickly
- Great executive leader with proven ability to build highly successful teams
- Strong grasp on core marketing and SaaS metrics
Responsibilities
- Focus on extending mabl’s brand awareness within the enterprise market segment globally by scaling PR, field marketing, and content marketing efforts
- Design and build a profitable and scalable marketing model which continues to support mabl’s successful growth rate
- Continue building a cohesive, diverse marketing team to meet the needs of demand generation, content marketing, product marketing, and brand recognition
- Partner closely with Product to continuously improve how products are brought to market
- Develop unique messaging and positioning which solidifies mabl as the leader in low-code quality engineering
- Work with other leaders within Sales, Product, and Customer Success to help refine mabl’s go-to-market strategy with quarterly plans which support company revenue objectives
Skills
Marketing Strategy
Demand Generation
Field Marketing
Partner Marketing
Product Positioning
Brand Awareness
Marketing Leadership
Scaling Marketing
mabl
Low-code test automation platform for software teams
About mabl
Mabl specializes in intelligent test automation for software development teams, focusing on ensuring high-quality applications before release. Their main product is a low-code test automation platform that allows teams to create and maintain automated tests with minimal coding, making it accessible to a wider range of users. This platform supports end-to-end test coverage, handling complex user journeys, and includes auto-healing technology to keep tests functional as software evolves. Mabl operates on a Software as a Service (SaaS) model, allowing clients to subscribe and easily scale their testing efforts. This model promotes integration into DevOps workflows, fostering collaborative testing among team members. Mabl's goal is to help fast-paced software teams improve application quality efficiently, particularly in environments where timely updates are crucial.
Boston, MassachusettsHeadquarters
2016Year Founded
$74MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
51-200Employees
Benefits
Generous parental leave
Rich health benefits
Transportation benefit
Employee collaboration perk
Risks
Emerging AI-powered platforms could erode Mabl's market share.
Open-source tools threaten Mabl's subscription-based model.
Economic uncertainties may reduce spending on software testing tools.
Differentiation
Mabl offers a low-code platform, accessible to non-technical team members.
Their auto-healing technology ensures tests remain functional as software evolves.
Mabl integrates seamlessly into DevOps workflows, promoting collaborative testing.
Upsides
Mabl's AI-powered platform has won five AI Breakthrough Awards.
The SaaS model allows for scalable and flexible testing solutions.
Growing demand for low-code platforms empowers non-technical team members.
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