Head of Market Development - Japan at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Social Media, TechnologyIndustries

Requirements

7+ years of experience in market development, growth, or general management roles, preferably in consumer tech or social media
Proven track record of successfully launching and scaling digital products in the Japanese market
Deep understanding of Japanese culture, social media landscape, and consumer behavior patterns
Experience building and leading cross-functional teams in fast-paced, high-growth environments
Strong analytical mindset with experience in growth metrics, user acquisition, and performance marketing
Excellent communication skills in both Japanese and English, with ability to present to C-level executives
Experience working with international headquarters while managing local market needs
Entrepreneurial mindset with ability to operate independently and make strategic decisions
Network within Japan's tech, media, or influencer ecosystem is highly valued
Bachelor's degree required; MBA or equivalent advanced degree preferred

Responsibilities

Define Japan-specific growth strategy including positioning, messaging, and distribution channels tailored to Japanese culture and social norms
Work closely with product and design teams to adapt BeReal's features to Japanese user preferences, privacy expectations, and social behaviors
Identify key usage differences compared to Europe/US markets and translate insights into actionable product and marketing strategies
Lead comprehensive user acquisition campaigns across digital channels, campus initiatives, influencer partnerships, and local events
Build and manage partnerships with universities, local brands, media companies, and content creators to accelerate growth
Develop growth loops leveraging Japan's unique social media landscape (LINE, Twitter/X, TikTok, etc.)
Serve as the voice of Japanese users to headquarters, identifying successful features and areas for improvement
Oversee marketing and operational budgets while ensuring efficient resource allocation
Track and optimize key metrics (DAU, retention, virality) while reporting insights and results to headquarters

Skills

Market Strategy

User Acquisition

Growth Loops

Influencer Partnerships

Strategic Partnerships

Product Adaptation

Market Intelligence

Digital Channels

LINE

Twitter

TikTok

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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