Head of Digital Growth & Marketing at Two Circles

Pakistan

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Technology, SaaSIndustries

Requirements

8+ years in growth or digital marketing, with a strong track record of driving user growth, engagement, and retention in fast-paced environments
Proficient in data analysis, with the ability to interpret metrics and translate insights into effective strategies
Hands-on experience with digital marketing platforms, CRM systems, and other martech tools essential for campaign management and reporting
Experience building, nurturing (team management)

Responsibilities

Design and execute comprehensive growth marketing strategies to fuel user acquisition, engagement, and retention in alignment with business goals
Manage day-to-day execution and on-time delivery of marketing activities to achieve key commercial objectives, ensuring seamless go-to-market strategy implementation
Oversee and optimize all marketing channels, including both organic and paid channels, ensuring maximum impact and efficiency
Leverage data and performance metrics to generate insights that drive optimization and improved user engagement
Tap into latest tools and technologies to elevate performance
Develop and conduct A/B tests and other digital experiments aimed at maximizing conversion rates and refining customer experience
Monitor campaign performance and compile reports with actionable insights, adjusting strategies based on findings to consistently improve results
Oversee agencies including those responsible for digital marketing, media planning and web development

Skills

Key technologies and capabilities for this role

Digital MarketingGrowth MarketingUser AcquisitionUser EngagementUser RetentionSaaS MarketingTelco MarketingMulti-Channel MarketingStrategic MarketingGo-to-Market Strategy

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Head of Digital Growth & Marketing role?

The role requires experience in growth marketing strategy, data analysis and performance metrics, digital channel optimization (organic and paid), and leveraging martech tools and consumer behavior insights.

What is the company culture like at Circles?

This information is not specified in the job description.

What makes a strong candidate for this Head of Digital Growth & Marketing position?

A strong candidate is experienced and strategic, with the ability to drive user acquisition, engagement, and retention, develop growth marketing strategies, oversee agencies, and make data-informed decisions.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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