Head of Creative Marketing at Wildlife Studios

São Paulo, State of São Paulo, Brazil

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

Strong team management skills to lead a 30+ organizational structure
Deep understanding of the mobile marketing landscape, including how different players operate and main challenges and opportunities
Autonomy to recognize current and new priorities, evaluate impact of outcomes, and promote organizational changes
Outstanding analytical skills to understand performance and make data-driven decisions
Familiarity and affinity with the gaming industry
Creative mindset with the ability to think outside the box
Strong commitment
A strong bias toward action
A strong learning mindset always seeking opportunities to improve
Advanced English proficiency (mandatory)

Responsibilities

Lead the in-house agency for ideation and production of ads in marketing campaigns; manage external agencies that complement internal production (Creative Marketing)
Lead and scale influencer marketing efforts tailored to target audiences, leveraging reach and engagement with a result-oriented mindset to deliver business goals (Influencers)
Cultivate and maintain relationships with partners (e.g., Sports Federations, global studios), negotiate contracts, make internal ROI projections, and deliver best-in-class go-to-markets with product teams (IP Licensing)
Utilize data analytics tools to track and analyze campaign performance, measuring key metrics such as investment and media/business metrics (Campaign Analytics)
Stay ahead of industry trends, competitor strategies, and emerging platforms/features in performance marketing, social media, and influencer marketing; adapt strategies to maintain competitiveness and innovation (Trend Monitoring)

Skills

Key technologies and capabilities for this role

Team ManagementCreative MarketingInfluencer MarketingIP LicensingContract NegotiationCampaign AnalyticsData AnalyticsTrend MonitoringAI TechnologiesROI ProjectionsAd Production

Questions & Answers

Common questions about this position

Where is this position based?

The role is based in São Paulo, joining Wildlife's Marketing Team there.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills are required for the Head of Creative Marketing role?

Required skills include strong team management for a 30+ organizational structure, deep understanding of the mobile marketing landscape, outstanding analytical skills for data-driven decisions, and advanced English proficiency.

What is the company culture like at Wildlife Studios?

The culture values curiosity, taking initiative, problem-solving, and thriving in a fast-growing business environment with high-impact work on company success.

What makes a strong candidate for this position?

A strong candidate has a creative mindset, strong bias toward action, learning mindset, familiarity with the gaming industry, and autonomy to prioritize and drive organizational changes.

Wildlife Studios

Mobile game development and publishing company

About Wildlife Studios

Wildlife Studios develops and publishes mobile games, achieving over 3.8 billion downloads worldwide. Their portfolio includes popular titles like Racing Penguin, Sniper 3D, and Zooba, all designed for smartphone platforms. The games operate on a free-to-play model, allowing users to download and play for free while generating revenue through in-game purchases and advertisements. Unlike many competitors, Wildlife Studios has a strong global presence with offices in multiple countries and a large team of over 500 employees. The company's goal is to create memorable gaming experiences for players around the world.

São Paulo, BrazilHeadquarters

2011Year Founded

$175.1MTotal Funding

SERIES_BCompany Stage

GamingIndustries

201-500Employees

Risks

Increased competition in the match-3 genre may impact Secret Puzzle Society's success.

Recent layoffs suggest potential financial instability or restructuring challenges.

Reliance on free-to-play models may face regulatory scrutiny over microtransactions.

Differentiation

Wildlife Studios excels in diverse game genres, from puzzle to sports and idle games.

The company has a strong global presence with offices in four major countries.

Wildlife Studios collaborates with major brands, enhancing in-game monetization and visibility.

Upsides

The rise of hyper-casual games offers expansion opportunities with low development costs.

Collaborations with brands like Gucci enhance monetization and brand visibility.

The growing trend of esports can increase player engagement and retention.

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