[Remote] Vice President of Brand & Creative at Flock Safety

United States

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$300,000 – $350,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Public Safety, SecurityIndustries

Requirements

15+ years in brand/creative leadership at high-growth tech or design-forward companies; in-house studio leadership required. A mix of brand and agency experience is preferred
Portfolio demonstrating system-level identity work and high-impact campaigns across film, digital, experiential, and product marketing
Expert in brand architecture, narrative design, and visual systems

Responsibilities

Own the brand strategy and platform: positioning, tone and visual identity; keep it current through annual refreshes and market feedback
Architect and govern the full design system (logo, typography, color, motion, UI kit) and brand guidelines; ensure consistency across web, product UI, marketing, field, and partners. Iterate to best practice
Build and lead Flock Studio: a high-performance, multi-discipline in-house team (art direction, design, copy, video, motion, photo, producers, editors) with clear SLAs and intake
Lead end-to-end production for hero films, product explainers, case studies, photography, and event creative; stand up a scalable post-production pipeline and asset library
Drive integrated brand campaigns from brief to launch to measurement; partner with growth teams to align media, creative testing, and performance goals
Oversee web brand experience in partnership with Web, Product, and Engineering; ensure UX, content, and motion reflect the brand at every touchpoint
Establish creative operations: resourcing, roadmap, traffic, templates, QA, and approval workflows; manage vendor/agency roster and negotiate SOWs for surge capacity
Champion brand safety, privacy, and public-sector nuance in storytelling; prepare playbooks for a variety of topics and rapid response
Define and report brand KPIs: awareness, preference, consideration, share of voice, creative effectiveness, engagement quality, and pipeline influence
Build employer brand in partnership with People team: careers site, talent campaigns, and culture storytelling that attracts mission-driven talent
Serve as executive producer for major moments (Flock Forward, GSX, IACP, product keynotes); ensure stage, screens, and narrative land as one cohesive experience
Mentor and grow creative leaders; raise the bar on taste, craft, speed, and feedback culture across the org

Skills

Key technologies and capabilities for this role

Brand StrategyVisual IdentityDesign SystemsCreative ProductionStorytellingCampaign ManagementUI DesignMotion DesignBrand GuidelinesLeadership

Questions & Answers

Common questions about this position

What is the salary range for the Vice President of Brand & Creative role?

The salary range is $300K - $350K.

Is this position remote?

Yes, the position is remote.

What are the key skills needed for this role?

The role requires expertise in brand strategy, creative direction, design systems, production leadership, and establishing creative operations.

What is the company culture like at Flock Safety?

Flock Safety has a high-performance, low-ego team driven by urgency, collaboration, and bold thinking, where employees tackle big challenges, move fast, and continuously improve.

What makes a strong candidate for this VP role?

A strong candidate blends taste and rigor, with experience owning brand strategy, leading high-output creative teams, scaling production pipelines, and driving measurable impact through KPIs.

Flock Safety

License plate reader cameras for crime prevention

About Flock Safety

Flock Safety provides a system aimed at enhancing public safety through crime prevention while ensuring privacy and reducing bias. The main product is a network of license plate reader cameras that capture essential vehicle information, which helps in solving crimes. These cameras utilize machine learning technology to ensure that the data collected is objective and ethically used. Flock Safety serves a variety of clients, including neighborhoods, businesses, and law enforcement agencies in over 1,000 cities. The company operates on a subscription model, where clients pay for the installation, maintenance, and access to data and analytics. This approach not only generates a steady revenue stream but also allows clients to benefit from ongoing updates and support. Flock Safety's goal is to create safer communities by providing effective crime prevention tools that respect individual privacy and foster trust between the public and law enforcement.

Atlanta, GeorgiaHeadquarters

2017Year Founded

$372.2MTotal Funding

SERIES_ECompany Stage

Government & Public Sector, Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Unlimited PTO

12 paid holidays

Fully-paid health benefits

16 weeks of parental leave

Work from home allowance

Learning & development stipend

Home office stipend

Risks

Privacy concerns may lead to legal challenges affecting ALPR technology operations.

Integration of drone technology may increase operational costs and financial strain.

Economic downturns could reduce client spending on subscription-based services.

Differentiation

Flock Safety integrates ALPR cameras with AI for unbiased crime-solving data.

The company offers a full-service, maintenance-free technology solution for public safety.

Flock Safety's platform combines community power to enhance safety across cities and businesses.

Upsides

Acquisition of Aerodome enhances drone technology for public safety solutions.

Partnership with MS2 expands AI Traffic Analytics capabilities for state agencies.

Solar-Powered Condor video solutions increase market penetration in infrastructure-lacking areas.

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