Senior Director, Performance Creative
Wpromote135,000 - 175,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, MarketingIndustries
Requirements
Candidates should possess 10+ years of experience leading diverse global creative teams including designers, copywriters, videographers, and editors, with preferred experience in D2C, sports, health, and lifestyle. They should have proven experience marrying the quantitative with the creative, using results to drive creative outcomes, and proficiency in design tools, along with a background in localizing creative work to support local market needs.
Responsibilities
The Head of Creative will articulate a clear creative vision aligning with brand and company goals, champion creative excellence, lead the creative process from concept to execution, deliver razor-sharp creative thinking and strategy, inspire and mentor team talent, possess a deep understanding of marketing metrics and creative performance, drive innovation and experimentation, collaborate cross functionally, manage a creative budget, oversee campaigns from concept to execution, and bring a network of external freelancers, partners, and agencies to support the team’s output.
Skills
Creative vision
Creative strategy
Leadership
Mentoring
Brand standards
Marketing metrics
Cross-functional collaboration
Innovation
Experimentation
Storytelling
Design
Copy
Video
Whoop
Wearable fitness tracker with personalized insights
About Whoop
WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.
Key Metrics
Boston, MassachusettsHeadquarters
2012Year Founded
$393.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, HealthcareIndustries
501-1,000Employees