[Remote] Head of Content (in-Product Content) at Wellth

Poland

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health & Fitness, Wellness, Mobile AppsIndustries

Requirements

Proven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer apps
Multimedia and multi-format experience — comfortable creating podcasts, educational articles, or other content packages
Strong understanding of how content impacts user behavior and product success
Experience working cross-functionally with content creators, product managers, designers, and analysts
Systems thinker — able to structure content at scale using taxonomies, metadata, and content models
Insightful and user-focused — comfortable interpreting user research and data to inform content direction
Excellent communication and collaboration skills
Strong project management skills — able to drive initiatives forward across multiple teams without direct authority
Experience with A/B testing, personalization, or content recommendation systems (plus)
Passion for health, fitness, or wellness (bonus)

Responsibilities

Work with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunities
Partner with Content Production to ensure the right formats, themes, and topics are being created to support product goals
Develop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testing
Collaborate with Product and UX teams to ensure content integrates meaningfully within the product experience
Support localization and international expansion through scalable content frameworks
Work with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retention
Champion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)
Propose and prioritize content-driven product initiatives and expedite content innovation
Foster cross-functional alignment on content direction across Product, Content, and Marketing

Skills

Content Strategy

Product Content

Content Production

Content Taxonomy

Personalization

User Journeys

Localization

Analytics

A/B Testing

UX Integration

Data Analysis

Growth Optimization

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Culver City, CaliforniaHeadquarters

2014Year Founded

$36.5MTotal Funding

SERIES_BCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.

Regulatory scrutiny on AI and patient data may increase compliance costs.

Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.

The company offers a personalized mobile platform for patient engagement and habit formation.

Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.

AI integration enhances patient engagement, aligning with Wellth's recent feature launch.

Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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