[Remote] Staff Content Designer at Ethos Life

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, Biotechnology, InsurtechIndustries

Requirements

8+ years of content design, UX writing, product writing or other relevant work
3+ years in a senior or staff-level content role
Demonstrated success designing content

Responsibilities

Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures
Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys
Establish the playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall
Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness
Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns that optimize for clarity, emotional resonance, and product performance
Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers inherent in purchasing life insurance
Champion accessibility, inclusivity, and transparency through every word and interaction
Guide product designers and product managers in content craft
Contribute to and evolve Ethos’s content design standards, systems, and governance models to ensure consistency across teams
Intake and synthesize key stakeholder feedback to hone designs and achieve alignment across cross-functional partners
Partner with Data Science and Research to design experiments and content hypotheses that directly connect language to user behavior and business metrics
Use qualitative and quantitative insights to continuously refine Ethos’s voice and approach to storytelling

Skills

Content Strategy

UX Writing

Information Architecture

Strategic Communication

Content Design Frameworks

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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