Head of Awareness Marketing

The Head of Awareness Marketing will develop and execute comprehensive brand and advertising strategies to differentiate the company in a competitive market. Responsibilities include defining brand voice, messaging architecture, and brand strategy to resonate with self-directed traders and investors. The role involves driving brand content strategy across PR, partnerships, and owned channels to enhance credibility and reach, and partnering with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retention. Additionally, the Head of Awareness Marketing will develop community-building strategies to foster brand loyalty and advocacy, launch creative partnerships and collaborations to expand reach, and drive rapid decision-making and execution by building influence networks, championing initiatives, and removing team blockers. This role also includes building compelling business cases for strategic initiatives, securing necessary resources, fostering a culture of innovation and experimentation, and navigating regulatory requirements and compliance considerations in financial services marketing.