Director of Brand & Awareness

Remote

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$175,000 – $210,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, Software, BiotechnologyIndustries

Requirements

Candidates should possess over 7 years of experience in brand and awareness functions, including social media, public relations, analyst relations, influencer marketing, video, and advertising. A proven track record of building B2B brands and driving measurable awareness is essential, along with social media fluency, particularly within AI and developer communities. Strong storytelling abilities with a keen visual and narrative sense, and experience in high-growth tech environments with small teams are also required. A history of leading disruptive brand campaigns that challenge conventions is important.

Responsibilities

The Director of Brand & Awareness will refine and scale Deepgram’s brand positioning and identity across all channels, ensuring consistent brand execution. They will build and maintain relationships with media, analysts, and influencers, developing a strategic communications roadmap and managing PR/AR agencies. This role also involves owning awareness advertising campaigns across various media, leading the strategy for social media channels to amplify the company's voice, and driving the strategy and execution for brand-forward video storytelling. Success will be measured by significant elevation of brand recognition, increased perception as a modern, AI-forward brand, growth in social media reach and engagement, and the creation of standout advertising campaigns.

Skills

Brand Strategy

Awareness Campaigns

Social Media Marketing

Public Relations (PR)

Influencer Marketing

Video Marketing

Digital Advertising

Print Advertising

Brand Positioning

Brand Identity

Content Marketing

Campaign Management

AI Marketing

Deepgram

Speech recognition APIs for audio transcription

About Deepgram

Deepgram specializes in artificial intelligence for speech recognition, offering a set of APIs that developers can use to transcribe and understand audio content. Their technology allows clients, ranging from startups to large organizations like NASA, to process millions of audio minutes daily. Deepgram's APIs are designed to be fast, accurate, scalable, and cost-effective, making them suitable for businesses needing to handle large volumes of audio data. The company operates on a pay-per-use model, where clients are charged based on the amount of audio they transcribe, allowing Deepgram to grow its revenue alongside client usage. With a focus on the high-growth market of speech recognition, Deepgram is positioned for future success.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$100.5MTotal Funding

SERIES_BCompany Stage

Data & Analytics, AI & Machine LearningIndustries

51-200Employees

Benefits

Comprehensive Health Plans

FSA Health Matching up to $1,000

Work from Home Ergonomic Stipend

Healthy Food & Snacks in offices

Community Groups

Unlimited Vacation

Risks

Increased competition from open-source solutions like OpenAI's Whisper threatens market share.

Recent layoffs suggest potential financial instability or strategic restructuring challenges.

Integration of Poised may cause disruptions in service or product development.

Differentiation

Deepgram's APIs offer fast, accurate, and scalable speech recognition solutions.

The acquisition of Poised enhances Deepgram's real-time feedback capabilities in virtual meetings.

Aura API provides low-latency, human-like voice models for conversational AI agents.

Upsides

Strategic partnership with Clarifai accelerates AI application development and market expansion.

Aura API positions Deepgram to capitalize on real-time conversational voice AI trends.

Deepgram's technology is used by large enterprises like NASA, indicating strong market trust.

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