Brooks Running

Guru Field Representative - Michigan

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Sporting Goods, Apparel & FootwearIndustries

Position Overview

  • Location Type: Onsite (Must live within 30 miles of the designated territory)
  • Job Type: Full Time
  • Salary: Not specified

As a Brooks Guru, you will lead Brooks’ field support strategy across all distribution channels within your territory. Your primary goals will be to increase market share and sell-through at retail, amplify Brooks' product leadership, and build brand recognition, awareness, and loyalty.

Who We Are

At Brooks, we believe movement is the key to feeling more alive. We are driven to create gear and experiences that help people find that feeling, whether it's a headspace, a feeling, or a finish line. Our company culture sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values:

  • Runner First: We act in the best interest of the runner.
  • Word is Bond: We do what we say we’ll do.
  • Champion Heart: We give our all in everything we do.
  • There is no “I” in Run: We stay generous with our humanity.
  • Keep Moving: We find ways to move every day, because joy is kinetic!

We welcome everyone looking to inspire others through the power of movement.

Responsibilities

  • Lead and manage overall field support efforts for Brooks at both Specialty and Big Box accounts within the territory.
  • Support Sales and Marketing teams with product launches, in-store merchandising, and creative grassroots programs.
  • Collaborate with Sales management and Marketing on the success of National Account sell-through programs and in-store promotions.
  • Achieve established sell-through goals for a pre-determined store base within the territory.
  • Educate and motivate retail associates, runners, and relevant affiliates about Brooks technology and product leadership through brand/product clinics, drop-in visits, and events.
  • Represent Brooks at national and selected local running events and expos, including set-up, breakdown, collateral distribution, consumer interaction, and product trial.
  • Complete weekly field notes with visit, clinic, and event information, and provide relevant product and competitor feedback.
  • Feature in product videos for YouTube, Myagi, educational platforms, and social media as needed.
  • Utilize and maintain a yearly product seeding and corporate card budget, completing expense reports monthly.
  • Maintain the appearance and functionality of the leased company vehicle and all Brooks equipment.

Requirements

  • Must be willing to live within an agreed-upon radius of the sales territory supported.
  • BA or BS degree in Marketing/Sales/Retail Management or equivalent combination of experience.
  • 1+ years of Marketing/Sales/Retail experience required; 2+ years preferred.
  • Outdoor, Sports, or Athletic industry experience highly preferred.
  • Knowledge of performance athletic footwear, sport bras, apparel, accessories, and their related technologies.
  • Knowledge of the biomechanics of human motion and basic injury prevention highly preferred.
  • Basic knowledge of retail math, inventory management, product merchandising, and retail selling skills.
  • Highly motivated with a hardworking attitude and strong interpersonal skills.
  • Strong organizational skills, including managing a calendar, contacts, and a budget.
  • Ability to work well independently and within a team.
  • Excellent communication and presentation skills.
  • Ability to understand the sport of running and empathize with runners to develop authentic relationships at retail.

Skills

Retail Support
Sales Support
In-store Merchandising
Grassroots Marketing
Product Launches
Account Management
Territory Management

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters
1914Year Founded
M_AND_ACompany Stage
Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage
PPO and high deductible health plan options
Life insurance
401(k) with company match
Generous paid time off
10 paid holidays + your birthday
Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.
Departure of key engineering talent could impact innovation in foam technology.
Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.
The company emphasizes sustainability with LEED-certified headquarters and conservation goals.
Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.
Partnership with NOW® Sports enhances credibility among elite athletes through 2024.
Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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