[Remote] Guru Field Representative - Charlotte, North Carolina at Brooks Running

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sporting Goods, Retail, ApparelIndustries

Requirements

Willing to live within 30 miles of the designated territory (agreed upon radius of the sales territory)
BA or BS degree in Marketing/Sales/Retail Management or equivalent combination of experience
1+ years Marketing/Sales/Retail experience required (2+ years preferred)
Outdoor, Sports or Athletic industry experience highly preferred
Knowledge of performance athletic footwear/sport bras/apparel/accessories and their related technologies
Knowledge of the biomechanics of human motion and injury prevention basics highly preferred
Basic knowledge of retail math, inventory management, product merchandising, and retail selling skills
Highly motivated with a hardworking attitude and strong interpersonal skills
Strong organizational skills such as managing a calendar, contacts, and a budget
Works well independently, as well as within a team
Excellent communication and presentation skills
Ability to understand the sport of running

Responsibilities

Lead and manage the overall field support efforts for Brooks at both Specialty and Big Box accounts located within the territory
At all accounts, support the Sales and Marketing teams with product launches, in-store merchandising, and creative grassroots programs
Collaborate with Sales management and Marketing on the success of National Account sell-through programs/in-store promotions (accountable for an established sell-through goal for a pre-determined store base)
Educate and motivate the retail associates, runners, and relevant affiliates about Brooks technology and product leadership via brand/product clinics, drop-in visits, and events
Represent Brooks at national (and selected local) running events and expos – including set-up, breakdown, distribution of collateral, interaction with consumers, and product trial
Complete weekly field notes with information about visits, clinics, and events, while also providing relevant product and competitor feedback
Feature in product videos for YouTube, Myagi, educational platforms, and social media on an as-needed basis
Responsible for utilizing and maintaining a yearly product seeding and corporate card budget, completing expense reports monthly
Maintain appearance and functionality of leased company vehicle and all Brooks equipment

Skills

Key technologies and capabilities for this role

field salesretail merchandisingproduct launchesterritory managementsales supportmarketing supportgrassroots programsbrand building

Questions & Answers

Common questions about this position

What is the location requirement for this role?

You will be required to live within 30 miles of the designated territory in Charlotte, North Carolina.

What are the main responsibilities of a Brooks Guru?

Responsibilities include leading field support efforts at Specialty and Big Box accounts, supporting product launches and merchandising, collaborating on sell-through programs, educating retail associates and runners, representing Brooks at events, and completing field notes and expense reports.

What is Brooks Running's company culture like?

Brooks has a culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation, driven by brand values like Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving.

What salary or compensation does this position offer?

This information is not specified in the job description.

What makes a strong candidate for the Guru Field Representative role?

Strong candidates should have experience in field sales support, retail merchandising, event representation, and grassroots marketing within the running or sports industry, with a passion for movement and ability to educate others on products.

Brooks Running

High-performance running shoes and apparel

About Brooks Running

Brooks Running designs and sells high-performance running shoes and apparel for men and women. Their product range includes shoes for road running, trail running, treadmill workouts, and racing, as well as a variety of athletic apparel like shorts, tops, and outerwear. Brooks primarily targets fitness enthusiasts, professional athletes, and casual runners who value quality and performance. The company stands out from competitors like Nike and Adidas by emphasizing sustainability and innovation, with initiatives such as a LEED-certified headquarters and energy conservation efforts. Brooks aims to provide top-notch athletic gear while promoting environmentally friendly practices.

Seattle, WashingtonHeadquarters

1914Year Founded

M_AND_ACompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Comprehensive medical and dental coverage

PPO and high deductible health plan options

Life insurance

401(k) with company match

Generous paid time off

10 paid holidays + your birthday

Parental leave

Risks

CEO transition in April 2024 may lead to strategic shifts or disruptions.

Departure of key engineering talent could impact innovation in foam technology.

Significant investment in Seattle expansion could strain resources if not managed well.

Differentiation

Brooks Running focuses on high-performance running shoes and apparel for diverse activities.

The company emphasizes sustainability with LEED-certified headquarters and conservation goals.

Brooks Running offers personalized marketing and direct-to-consumer sales strategies.

Upsides

Collaboration with runDisney could attract Disney fans and boost brand visibility.

Partnership with NOW® Sports enhances credibility among elite athletes through 2024.

Expansion in Seattle's Fremont neighborhood indicates commitment to growth and innovation.

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