Growth Marketing Manager at Distru

Pittsburgh, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Genomics, Healthcare, BiotechnologyIndustries

Requirements

3+ years of in-house Growth Marketing experience focused on revenue growth
Comfortable with unconventional problem-solving and an iterative approach
Proven track record in digital marketing and managing paid acquisition channels
Strong analytical skills, including expertise in performance metrics and financial modeling
Ability to work independently and collaboratively in cross-functional teams

Responsibilities

Complete ownership of Growth KPIs: Independently plan and achieve goals using available resources; understand relationships and tradeoffs between different metrics to drive revenue and margin improvements
Strategic Development & Campaign Management: Lead production of creative, customer insights-driven campaigns for non-intent driven channels such as paid social (Meta/Facebook ads, Instagram, TikTok); oversee all marketing opportunities, including paid search, social, display advertising, and affiliate programs; manage daily interactions in interactive channels, moderating comment dialogues; collaborate with marketing teams to enhance customer journeys and optimize conversion rates
Analysis & Optimization: Utilize dashboards and data tools to identify performance changes and improvement opportunities; champion A/B testing across platforms and campaigns to discover effective strategies; work with the design team to develop innovative creative testing methods to increase conversion rates

Skills

Growth Marketing

Paid Social

Meta Ads

Facebook Ads

Instagram Ads

TikTok Ads

Paid Search

Display Advertising

Affiliate Marketing

A/B Testing

Analytics Dashboards

Financial Modeling

Distru

Software solutions for cannabis manufacturers and distributors

About Distru

Distru provides software solutions tailored for the cannabis industry, focusing on the needs of manufacturers and distributors. Their platform includes features for inventory management, order management, and customer relationship management (CRM), all designed to be accessible on mobile devices and tablets. This ensures that users can manage their operations from anywhere. A key aspect of Distru's software is its integration with Metrc, a system that helps businesses track their products and comply with legal regulations. By offering tools that support the entire process from seed to sale, Distru helps clients improve their operational efficiency and maintain compliance. The company operates on a subscription-based model, charging fees for its software-as-a-service (SaaS) offerings, and aims to provide real-time business insights and comprehensive supply chain management.

Oakland, CaliforniaHeadquarters

2016Year Founded

$8.8MTotal Funding

SERIES_ACompany Stage

Enterprise SoftwareIndustries

11-50Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Performance Bonus

Risks

Increased competition from new cannabis ERP platforms may dilute market share.

Frequent regulatory changes could raise operational costs for compliance updates.

Rapid tech advancements require continuous innovation, straining Distru's resources.

Differentiation

Distru offers a comprehensive ERP platform tailored for the cannabis industry.

The platform integrates with Metrc for compliance, enhancing legal adherence for clients.

Distru's mobile-friendly design ensures accessibility across various devices and browsers.

Upsides

Recent $6M funding will accelerate product development and state expansion.

Integration with BLAZE reduced Haven's intake processing time by 50%.

Partnership with FundCanna offers clients quick access to capital and technology.

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