Growth Marketing Manager, Apps at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Identity, Government, HealthcareIndustries

Requirements

Strategic, creative, and execution-focused mindset
Analytical rigor combined with creative intuition to uncover insights
Ability to design personalization and experimentation strategies
Experience leveraging first-party data, behavioral insights, and predictive modeling
Proficiency with analytics frameworks and AI tools
Strong project management skills for campaigns from concept to execution
Cross-functional collaboration with teams like Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science
Ability to communicate findings, opportunities, and performance insights to stakeholders

Responsibilities

Develop and execute growth strategies to drive adoption and engagement for ID.me’s mobile app and browser extension among new and existing members
Partner with Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science to identify growth opportunities, develop hypotheses, and launch high-impact, cross-channel campaigns
Leverage first-party data, behavioral insights, and predictive modeling to design personalized programs that deepen engagement and accelerate transactions
Balance high-velocity, tactical initiatives with long-term programs that build sustainable, compounding growth loops
Build, iterate, and advocate for best-in-class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance
Project-manage campaigns from concept through execution, ensuring timely delivery and alignment with business goals
Design and implement data-driven experiments across creative assets, segmentation, and personalization to identify what resonates most with members
Establish a testing roadmap to continuously improve activation, engagement, and conversion rates
Monitor and analyze performance metrics across the funnel, from installs and engagement to transactions and revenue growth
Partner with Analytics to define KPIs, build dashboards, and extract insights that inform ongoing optimization
Continuously iterate on strategies and campaigns to improve impact, efficiency, and member satisfaction
Work closely with cross-functional teams to align marketing initiatives with product updates, lifecycle programs, and company growth priorities
Communicate findings, opportunities, and performance insights clearly to stakeholders across Product, Marketing, and Leadership
Explore emerging tools, AI technologies, and new growth channels to enhance personalization and scale experimentation
Identify and act on new opportunities for efficiency, automation, and performance lift across acquisition and engagement channels
Translate learnings from experiments into scalable strategies

Skills

Key technologies and capabilities for this role

Growth MarketingData AnalysisA/B TestingPersonalizationEmail MarketingPush NotificationsMobile App MarketingBrowser ExtensionOnboarding OptimizationRetention StrategiesExperimentationAnalytics

Questions & Answers

Common questions about this position

What are the main responsibilities of the Growth Marketing Manager role?

The role involves developing and executing growth strategies to drive adoption and engagement for ID.me’s mobile app and browser extension, partnering cross-functionally to launch campaigns, leveraging data for personalized programs, and designing data-driven experiments.

What skills and qualities does the ideal candidate have?

The ideal candidate combines analytical rigor with creative intuition, owns data-driven strategies, excels in experimentation, personalization, project management, and partnering cross-functionally using first-party data and AI tools.

Is this Growth Marketing Manager position remote?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Growth Marketing Manager position?

A strong candidate is strategic, creative, execution-focused, with analytical rigor, creative intuition, experience in data-driven growth strategies, experimentation, cross-functional collaboration, and delivering measurable business outcomes like installs and revenue growth.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

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