Growth Marketing Manager at Kabam

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

Passion for free-to-play gaming and drive to make great games
Collaborative nature and ability to work in a fun-loving, high-performing team environment
Experience or familiarity with user acquisition, re-engagement, retargeting, ad monetization, and growth strategies in mobile and PC gaming
Proficiency with mobile measurement partners like AppsFlyer and ad platforms (DSPs, Influencers, Meta Ads, TikTok, Google Ads)
Knowledge of iOS performance optimization based on SKAN 4.0 measurement frameworks
Understanding of App Store Optimization (ASO) and its synergy with paid marketing
Ability to analyze competitors, forecast performance (CPI, ROAS, LTV), and manage budgets/KPIs
Skills in A/B testing, process improvement, automation, and reporting tools
Strong cross-functional collaboration skills with teams like Data, Game, Marketing, Business Development, and FP&A

Responsibilities

Assist in defining strategies for user acquisition, re-engagement, and retargeting tailored to markets and play segmentation
Support implementation of retargeting campaigns and develop cross-platform strategies for Mobile and PC
Plan and execute channel strategies, budgets, KPIs; optimize campaigns for CPI, ROAS, and LTV efficiency
Utilize AppsFlyer and execute campaigns in ad platforms; test paid campaigns and optimize iOS via SKAN 4.0
Collaborate with Growth Marketing and cross-functional teams on diversified UA strategies and localized market tactics
Generate and communicate performance projections to stakeholders; build integrated marketing campaigns aligned with events
Contribute to monetization strategies via competitor analysis; strategize ASO synergy with paid marketing
Collaborate with Creative Services on creative strategies and project manage deliverables
Participate in Growth Marketing Automation development and identify process improvements
Collaborate with Data team on reporting tools, automation, projections, LTV estimates, A/B testing, and evaluation frameworks
Assist in budget management across channels; partner with game teams on roadmaps for revenue insights
Partner with Marketing, Business Development, and FP&A on impacts, partnerships, and strategies
Stay updated on marketing best practices and technologies, sharing insights organization-wide

Skills

User Acquisition

Re-engagement

Retargeting

AppsFlyer

Meta Ads

TikTok

Google Ads

DSPs

Influencers

SKAN 4.0

ROAS

LTV

CPI

Kabam

Curated gifts including jewellery and accessories

About Kabam

Kabam offers a variety of unique gifts, particularly focusing on jewellery, bags, and accessories. Their product range includes styles that range from kawaii and kitsch to vintage and modern, with a strong emphasis on hand-crafted semi-precious items. Kabam caters to a diverse group of customers who are looking for distinctive and personalized gift options. The company operates in the retail market by sourcing and selling high-quality, niche products that appeal to consumers who appreciate originality and craftsmanship. Revenue is generated through direct sales on their online platform, targeting those who value unique and stylish items.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$233.9MTotal Funding

SERIES_ECompany Stage

Consumer GoodsIndustries

1-10Employees

Benefits

Performance-Based Annual Incentives

401(k) Retirement Plan100% Covered Medical / Dental / Vision / Life Insurance

Accident, Disability, Insurances

Flexible Work Hours

Paid Half-Day Fridays

Paid Vacation / Sick Leave / Holidays / Christmas Break

Commuter Benefits (Post-COVID19 WFH)

Free Parking and Gym Access (Post-COVID19 WFH)

Free Meals & Snacks (Post-COVID19 WFH)

Risks

Increased competition from alternative app stores may dilute Kabam's market share.

Ending Disney Mirrorverse could lead to a loss of player base and revenue.

Continuous game updates require investment, potentially straining resources if not balanced.

Differentiation

Kabam offers a diverse range of free-to-play mobile and web games.

The company emphasizes unique, hand-crafted game content and seasonal events.

Kabam's strategy includes expanding to alternative app stores for wider reach.

Upsides

Cross-platform play enhances user engagement across Kabam's game titles.

Blockchain technology offers new monetization opportunities for Kabam's mobile games.

Alternative app stores provide Kabam with new distribution channels and audience reach.

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