Growth Marketing Manager at Freedom Solar Power

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Solar Energy, Renewable EnergyIndustries

Requirements

Bachelor’s Degree in Advertising, Marketing, Computer Science, or equivalent Business degree
6+ years of relevant experience
B2C marketing experience with direct response/lead generation and budget management
Skilled in analyzing quantitative data to determine a program’s effectiveness, ROI, and forecasting
Familiarity with HubSpot and Google Analytics
Familiarity with Meta and Google advertising platforms
Team collaboration and project management skills
Excellent verbal and written communication
Skilled in Microsoft or Google Suites (word processing, spreadsheets, presentations)
Bonus: Experience in the home services industry or E-Commerce

Responsibilities

Strategize, plan, and execute demand generation programs to deliver a consistent growing pipeline of quality leads
Generate residential solar demand through digital channels, including Google search, PPC, paid social, CTV, and newer alternative platforms like Reddit
Manage the relationship with a digital advertising agency who runs paid search & paid social campaigns
Run experiments with offline channels (e.g., direct mail, billboards, doorhangers) to determine cost-effective lead generation viability
Manage relationships with other agency partners to increase lead volume while maintaining or reducing customer acquisition cost
Own lead volume targets and report on performance and forecasts weekly to upper management
Generate solar demand by working with the brand marketing team to develop creative campaigns and ad content, leveraging competitor and channel insights
Partner with the brand team to ensure marketing funnel consistency through email and SMS communications for new leads
Partner with the Sales Team Lead and Purchasing Manager to coordinate audience focuses (geo, home type, etc.) and gather feedback on lead closing
Implement website changes to optimize the E-Commerce conversion funnel
Recommend, test, optimize, and scale new lead generation opportunities or external partners
Manage a Demand Gen marketing budget

Skills

Demand Generation

Google Ads

PPC

Paid Social

CTV

Reddit Advertising

Direct Mail

Billboards

Lead Generation

Digital Advertising

Agency Management

Performance Reporting

Freedom Solar Power

Provides solar power solutions and installation

About Freedom Solar Power

Freedom Solar Power provides solar energy solutions for residential and commercial clients in Texas. They offer a complete service that includes consultations, system design, installation, and maintenance of solar power systems. Their products work by converting sunlight into electricity, allowing customers to generate their own power and reduce reliance on traditional utility sources. What sets Freedom Solar Power apart from competitors is their exclusive partnership with SunPower, which enables them to offer high-quality solar products and a strong focus on customer satisfaction. The company's goal is to exceed customer expectations and promote the use of renewable energy in Texas.

Austin, TexasHeadquarters

2007Year Founded

VENTURE_UNKNOWNCompany Stage

EnergyIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

100% Company-Sponsored Short-Term Disability

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Team Building Events

Upward mobility Opportunities

Risks

Settlement over PPP loan allegations may affect customer trust.

Recent layoffs indicate potential financial instability.

Increased competition from ADT Solar could impact market share.

Differentiation

Freedom Solar Power offers a comprehensive turnkey solar installation service.

Partnership with SunPower enhances product efficiency and market credibility.

Recognized for strong customer satisfaction and workplace culture in Austin.

Upsides

Increased tax incentives boost demand for solar installations.

Growing interest in solar for EV charging presents new partnership opportunities.

Commercial real estate's shift to solar energy opens more project opportunities.

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