Growth Marketing Manager at SmartBear

Somerville, Massachusetts, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

3 years of B2B demand generation or growth marketing experience, preferably in SaaS or enterprise software
Proven track record building and managing integrated marketing campaigns that drive sales pipeline
Strong understanding of the buyer's journey, sales cycle, and how to engage buying committees through multi-touch campaigns
Experience working with sales teams and regional GTM counterparts
Skilled in campaign reporting, funnel analytics, and program optimization
Proficient in marketing tools such as Marketo, Salesforce, and webinar/event platforms
Excellent project management and cross-functional communication skills

Responsibilities

Plan, execute, and optimize integrated demand programs targeting accounts across all product lines, aligned to pipeline and revenue goals
Own campaign execution across full-funnel tactics including: Webinars and virtual events, In-person executive programs and field events, Content syndication and outbound nurture, Podcasts and survey-based campaigns
Manage GTM campaign calendar and collaborate cross-functionally with product marketing, content, operations, and regional field teams
Engage regularly with Sales teams to align on target accounts, campaign messaging, lead follow-up, and opportunity influence
Track and optimize campaign performance, reporting on key KPIs (MQL, SAL, SQL, pipeline, ROI)
Partner with Marketing Ops to ensure accurate lead scoring, routing, attribution, and funnel stage tracking
Own and optimize budget allocation across program channels to maximize ROI

Skills

SmartBear

Tools for web and API testing

About SmartBear

SmartBear provides a suite of tools for web and API testing, performance monitoring, and test management aimed at improving the quality and performance of software applications. Their products help developers and testers ensure that applications are reliable, secure, and perform well. These tools support various testing types, including functional and performance testing, and are designed to integrate with popular development environments like Jira and CI/CD pipelines. SmartBear differentiates itself by offering a comprehensive range of solutions that cater to modern development practices such as Agile and DevOps, making it easier for teams to deliver high-quality software efficiently. The company's goal is to be a trusted partner in the software development community, helping over 6 million users and 22,000 companies worldwide achieve their software quality objectives.

Somerville, MassachusettsHeadquarters

2003Year Founded

$21.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Paid Vacation

Professional Development Budget

Risks

Increased competition from AI-driven testing tools like Testim and Mabl.

Integration challenges from the QMetry acquisition could disrupt services.

Strategic shifts under new CEO Dan Faulkner may unsettle customer relationships.

Differentiation

SmartBear offers a comprehensive suite of tools for web and API testing.

The company integrates seamlessly with popular development environments like Jira and CI/CD pipelines.

SmartBear supports modern practices like Agile and DevOps for efficient software delivery.

Upsides

SmartBear's acquisition of QMetry enhances its AI and test management solutions.

The company is recognized as a leader in API management by Gartner in 2024.

SmartBear's tools are trusted by over 22,000 companies in 194 countries.

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