Growth Marketing Lead, eCommerce at Anrok

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, SaaS, Tax Automation, FinTechIndustries

Requirements

5+ years of full-stack growth marketing experience with deep expertise in both paid and organic acquisition channels, ideally in B2B SaaS and/or fintech selling to eCommerce/DTC businesses
Proven eCommerce marketing experience with strong understanding of the DTC/marketplace seller ecosystem, eCommerce platforms (e.g., Shopify, WooCommerce, BigCommerce), and sales tax challenges facing online merchants
Hands-on experience managing significant paid acquisition budgets across Google Ads, Meta, and emerging channels, with a track record of optimizing and scaling efficient customer acquisition
Strong analytical skills with experience using web analytics tools, attribution platforms, and A/B testing to drive data-informed decisions and continuous optimization
Entrepreneurial mindset with ability to build new growth programs from scratch, comfortable with ambiguity and rapid iteration in a 0-to-1 environment
Excellent cross-functional collaboration skills with ability to partner within Marketing and cross-functionally to align on vertical strategy and execute integrated campaigns

Responsibilities

Own end-to-end growth strategy and execution for the eCommerce vertical, driving new customer acquisition, pipeline generation, and ambitious revenue and growth targets
Build and execute multi-channel growth programs including paid acquisition (Google, Meta, TikTok, Reddit, etc.), affiliate/partnership marketing, ecosystem presence (e.g., Shopify, WooCommerce), and organic channels to reach eCommerce sellers
Develop deep expertise in eCommerce buyer personas, pain points, and purchase behaviors, creating targeted messaging and positioning that resonates with DTC brands and marketplace sellers navigating sales tax complexity
Design and execute A/B tests and conversion optimization experiments across landing pages, ad creative, email campaigns, and checkout flows to maximize conversion rates and improve customer acquisition costs
Partner within Marketing and with cross-functional stakeholders across Product, Operations, and GTM to develop vertical-specific content, case studies, and thought leadership that establishes Anrok as the go-to solution for eCommerce tax compliance
Track and analyze key growth metrics including CAC, conversion rates, pipeline velocity, and ROI by channel, using data-driven insights to optimize spend allocation and inform strategic decisions
Manage external contractors and agencies where specific expertise or speed is required

Skills

Growth Marketing

eCommerce

Paid Acquisition

Google Ads

Meta Ads

TikTok Ads

Reddit Ads

Affiliate Marketing

Partnership Marketing

Shopify

WooCommerce

Customer Acquisition

Pipeline Generation

Revenue Growth

Buyer Personas

Anrok

Automates sales tax compliance for SaaS

About Anrok

Anrok automates sales tax compliance specifically for Software as a Service (SaaS) companies. Its platform connects with billing systems like Recurly to provide real-time sales tax calculations, ensuring that invoices are accurate and adhere to local tax laws. This automation helps businesses save time, minimize the risk of non-compliance, and allows them to concentrate on growth instead of administrative tasks. Anrok operates on a subscription model, which generates recurring revenue while delivering continuous value to its clients. The company has seen significant growth and investment, including a $30 million Series B funding round, indicating a strong demand for its services.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$52.8MTotal Funding

SERIES_BCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Sick Leave

Professional Development Budget

Home Office Stipend

Meal Benefits

Hybrid Work Options

Company Equity

Risks

Increased competition from established firms like Avalara and Vertex.

Potential regulatory changes in key markets like the EU and US.

Dependency on third-party integrations like Recurly and Chargebee.

Differentiation

Anrok specializes in automating sales tax compliance for SaaS companies.

The platform integrates seamlessly with billing systems like Recurly and Chargebee.

Anrok offers a unified platform for monitoring, calculating, and remitting sales taxes.

Upsides

Anrok raised $30 million in Series B funding led by Khosla Ventures.

Growing demand for automated tax solutions as SaaS companies expand globally.

Subscription-based model provides stable and predictable revenue streams.

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