Growth Marketing Lead at Nooks

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Sales Technology, AIIndustries

Requirements

4–8+ years in Growth Marketing, Demand Gen, Performance Marketing, or GTM engineering at high-growth SaaS or consumerized B2B companies
Proven track record of scaling paid and organic channels
Deeply analytical—comfortable with CAC, payback, attribution, and funnel modeling
Strong operator who loves testing, iteration, and measurable results
Skilled at managing agencies and external resources
Not required to come from sales tech, but must have seen high-quality growth teams in action
Comfortable working cross-functionally and embedding with Sales when needed
Thrives in fast-moving, resourceful startup environments

Responsibilities

Own pipeline generation across paid, organic, and emerging channels
Develop and scale paid media programs (LinkedIn, Google, retargeting, etc.)
Lead organic growth: SEO, social, content distribution, and AI engine optimization
Test, launch, and optimize new acquisition channels with speed and rigor
Manage growth across segments; make data-driven investment decisions
Hire and manage agencies for execution across paid, SEO, and creative
Partner with Performance Marketing to develop and maintain dashboards, attribution models, and reporting frameworks to track performance
Partner with the marketing team to align budgets, funnel targets, and segmentation strategy
Collaborate closely with Sales to ensure channels are filling the right segments at the right velocity
Support ABM programs—layering targeted, enterprise-focused plays on top of core acquisition
Drive rapid experimentation across channels, messaging, landing pages, and offers
Build and maintain growth loops that compound over time
Analyze full-funnel data to identify friction points and unlock efficiency

Skills

Key technologies and capabilities for this role

Paid MediaLinkedIn AdsGoogle AdsRetargetingSEOSocial MediaContent DistributionGrowth ExperimentationData AnalysisAttribution ModelingAgency ManagementDemand Generation

Questions & Answers

Common questions about this position

What experience level is required for the Growth Marketing Lead role?

The role requires 4–8+ years in Growth Marketing, Demand Gen, Performance Marketing, or GTM engineering at high-growth SaaS or consumerized B2B companies.

Is this a remote or hybrid position?

This is a hybrid position.

What key skills are needed for this role?

Candidates need a proven track record of scaling paid and organic channels, deep analytical skills with CAC, payback, attribution, and funnel modeling, and strong operator skills in testing, iteration, and managing agencies.

What is the work environment like at Nooks?

The role thrives in fast-moving, resourceful startup environments, involving cross-functional collaboration with Demand Gen, Sales, and Product Marketing.

What makes a strong candidate for this Growth Marketing Lead position?

A strong candidate has experience at high-growth SaaS companies, a track record scaling channels, analytical expertise in metrics like CAC and attribution, and the ability to manage agencies while thriving in startups.

Nooks

Virtual collaboration platform for sales teams

About Nooks

Nooks.ai offers a virtual collaboration platform tailored for sales development representatives (SDRs) and business development representatives (BDRs). The platform features video conferencing, virtual bullpens, and live call listening, enabling real-time interaction and coaching among team members. Nooks.ai stands out by recreating the energetic environment of a physical sales office, which helps increase connects and meetings. The company's goal is to enhance sales performance and team dynamics through improved outbound calling efficiency.

Gum Spring, West VirginiaHeadquarters

2020Year Founded

$68.1MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Company Equity

Remote Work Options

Risks

Competition from Zoom and Microsoft Teams expanding into sales enablement.

Economic downturns may affect subscription renewals and client acquisitions.

Data privacy concerns with AI-driven analytics could deter potential clients.

Differentiation

Nooks.ai replicates the energy of a physical sales office virtually.

The platform offers real-time interaction, coaching, and analytics for sales teams.

Nooks.ai integrates seamlessly with existing sales tools for enhanced analytics.

Upsides

Nooks.ai raised $43M in Series B funding for AI Sales Assistant Platform.

The platform's AI tools promise to make sales reps 10x more productive.

Nooks.ai is named a Rising Star in Forbes' 2023 Cloud 100 list.

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