Product Growth Lead
EveryRealmSalary not specified
- Full Time
- Junior (1 to 2 years)
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Marketing, Product ManagementIndustries
Requirements
Candidates should possess 3-to-5 years of experience in product marketing, ideally with a background in the cryptocurrency space, and a proven track record of successfully launching and scaling B2C products. Strong knowledge of user personas and mapping tailored journeys for each is required, along with experience in developing value propositions and creative/copy positioning for growth teams.
Responsibilities
The Growth Marketing Hacker will partner with product and strategy teams to own the roadmap for the Exchange and main app verticals, develop value propositions, and lead on creative/copy positioning. They will also manage go-to-market planning for feature launches, conceptualize integrated marketing campaigns across various channels, coordinate with local market teams for region-specific rollouts, analyze market trends, conduct user interviews, and design lifecycle programs to drive user activation, trading volume, and long-term retention. Finally, they will work with data, analytics, and product teams to define KPIs, report performance, and iterate quickly based on findings.
Skills
User Personas
Value Proposition
Go-to-Market Strategy
Marketing Campaigns
Market Trends
User Interviews
Lifecycle Programs
KPI Definition
Data Analysis
Retention Strategy
A/B Testing
Growth Hacking
Crypto.com
Cryptocurrency trading and financial services platform
About Crypto.com
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.
Key Metrics
Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees