Growth Marketing Hacker: Exchange & Main App

Singapore

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$60,000 – $90,000Compensation

Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Marketing, Product ManagementIndustries

Requirements

Candidates should possess 3-to-5 years of experience in product marketing, ideally with a background in the cryptocurrency space, and a proven track record of successfully launching and scaling B2C products. Strong knowledge of user personas and mapping tailored journeys for each is required, along with experience in developing value propositions and creative/copy positioning for growth teams.

Responsibilities

The Growth Marketing Hacker will partner with product and strategy teams to own the roadmap for the Exchange and main app verticals, develop value propositions, and lead on creative/copy positioning. They will also manage go-to-market planning for feature launches, conceptualize integrated marketing campaigns across various channels, coordinate with local market teams for region-specific rollouts, analyze market trends, conduct user interviews, and design lifecycle programs to drive user activation, trading volume, and long-term retention. Finally, they will work with data, analytics, and product teams to define KPIs, report performance, and iterate quickly based on findings.

Skills

User Personas

Value Proposition

Go-to-Market Strategy

Marketing Campaigns

Market Trends

User Interviews

Lifecycle Programs

KPI Definition

Data Analysis

Retention Strategy

A/B Testing

Growth Hacking

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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