Growth Marketing Channel Manager at Eko

Emeryville, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Health, MedTechIndustries

Requirements

Analytical and creative mindset with ability to thrive in a test-and-learn environment
Experience in scaling and optimizing B2C direct-to-consumer, direct-response acquisition channels, particularly programmatic (display, native, audio, CTV)
Ability to proactively manage full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting
Strong focus on ROAS, efficiency, incrementality, and scalable revenue
Capability to build and manage full-funnel acquisition strategies (prospecting and retargeting)
Experience driving creative strategy, storytelling, targeting, bid strategies, landing page optimization, and testing velocity
Proficiency in establishing performance goals, KPIs, tracking frameworks, and structured reporting
Ability to create test plans, experimentation roadmaps, and present insights to stakeholders
Excitement to work in a fast-paced DTC and digital health environment

Responsibilities

Lead and scale select B2C direct-to-consumer marketing channels, starting with programmatic display/native, expanding to Meta, TikTok, Pinterest, Affiliate, Google, Bing, Influencer or Creator based on needs
Build and manage full-funnel acquisition strategies for prospecting net new audiences and retargeting high-intent users to grow incremental revenue at efficient ROAS
Own full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, tactical optimization, and reporting with test-and-learn approach
Optimize channels by improving targeting, creative strategy, testing velocity, bid strategies, landing page strategy, etc., to improve ROAS at scale
Drive channels’ creative strategy and storytelling, developing narratives based on performance data and new ideas
Establish clear performance goals, KPIs, and tracking frameworks focused on ROAS and scalability
Build structured channel and campaign reporting frameworks to derive actionable insights
Create structured test plans and experimentation roadmaps to improve channel performance
Present weekly performance updates, insights, and optimization recommendations to cross-functional stakeholders and leadership

Skills

Key technologies and capabilities for this role

Programmatic AdvertisingDisplay AdvertisingNative AdvertisingAudio AdvertisingCTVPaid SocialMeta AdsTikTok AdsPinterest AdsGoogle AdsBing AdsAffiliate MarketingInfluencer MarketingROAS OptimizationDirect Response Marketing

Questions & Answers

Common questions about this position

What is the compensation for this Growth Marketing Channel Manager role?

This information is not specified in the job description.

Is this Growth Marketing Channel Manager position remote or office-based?

This information is not specified in the job description.

What skills are required for the Growth Marketing Channel Manager role?

The role requires skills in managing and optimizing programmatic channels like display, native, audio, and CTV, building full-funnel acquisition strategies for prospecting and retargeting, and a focus on ROAS, efficiency, incrementality, and scalable revenue. Analytical and creative abilities, thriving in test-and-learn environments, are essential.

What is the company culture like at Eko?

Eko has a tremendously talented, diverse, and mission-driven team committed to investing in each other and ensuring all patients have access to high-quality care, and is certified as a Great Place to Work®.

What makes a strong candidate for this Growth Marketing Channel Manager position?

Strong candidates are analytical and creative individuals who thrive in test-and-learn environments, excel at proactively building, optimizing, and scaling high-impact paid channels, and are excited to work in a fast-paced DTC and digital health setting.

Eko

Advanced digital stethoscopes for cardiovascular detection

About Eko

Eko Health specializes in advanced medical devices and software that enhance the detection of cardiovascular diseases. Their main product is an electronic digital stethoscope that integrates with AI-powered software to help healthcare professionals identify heart conditions more accurately. The stethoscopes feature Bluetooth connectivity, noise cancellation, and amplification, allowing clinicians to listen wirelessly and clearly. The AI software automatically checks for signs of heart disease, such as atrial fibrillation and heart murmurs, providing reliable results without interrupting the examination process. Eko Health differentiates itself from competitors by combining traditional stethoscope functionality with modern digital enhancements and leveraging a large dataset of real-life heart sounds to train its AI for accurate detection. The company's goal is to improve early detection and timely intervention in heart and lung diseases, ultimately leading to better patient outcomes.

Oakland, CaliforniaHeadquarters

2013Year Founded

$227.8MTotal Funding

SERIES_DCompany Stage

AI & Machine Learning, Biotechnology, HealthcareIndustries

51-200Employees

Benefits

Paid-time off

Medical/Dental/Vision, Disability + Life Insurance

Volunteer time off

One Medical membership

Parental Leave

401(k) Matching

Work from home equipment stipend

Flexible schedules

Wellness programs (Wellness Wednesdays, Time off)

Wellness perks (Headspace, Ginger, Aaptiv, Physera)

Learning and Development stipend

Risks

Competition from Astellas Pharma's DIGITIVA may impact Eko's market share.

CPT code issuance may delay reimbursement, affecting short-term revenue.

Scaling partnerships like LSU Athletics may face challenges, limiting expansion.

Differentiation

Eko Health integrates AI with digital stethoscopes for enhanced cardiac care.

Their platform is FDA-cleared, ensuring high reliability and trust among clinicians.

Eko leverages the largest dataset of heart sounds for accurate AI training.

Upsides

Eko's partnership with LSU Athletics expands AI use in sports medicine.

The AMA's CPT code issuance boosts potential reimbursement for Eko's SENSORA platform.

Recent $41 million funding round indicates strong investor confidence in Eko.

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