Growth Manager, Social and Search at Crypto.com

Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Finance, TechnologyIndustries

Requirements

3–5 years of experience in performance marketing
Strong commercial understanding and the ability to craft compelling messaging for user acquisition across web and app stores
Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries
Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, Snap, Reddit and others
Solid understanding of attribution modeling, A/B testing, and customer lifecycle within the credit card sector
Robust analytical skills with a performance-oriented mindset
Experience collaborating with creative, compliance, and data teams
Strong account management and negotiation skills

Responsibilities

Develop, launch, and optimize paid campaigns across various platforms across Search and Social Media
Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets
Customize creative and messaging to align with regional regulations, credit card calendars, and user intent
Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates throughout the client journey
Integrate internal and third-party data sources to refine audience targeting and boost campaign performance
Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards
Produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV)
Provide actionable insights to cross-functional teams, including creative, product, and compliance departments
Ensure all marketing activities comply with state-level regulations and partner requirements
Stay informed about legal landscapes, industry trends, and competitor activities within the credit card sector

Skills

Google Analytics

Adjust

Paid Search

Social Media Advertising

Campaign Optimization

Budget Management

Bid Management

Audience Segmentation

ROI Optimization

CPA Management

Performance Reporting

Data Integration

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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