Growth Lead at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, Pet Care, Direct-to-Consumer, Subscription ServicesIndustries

Requirements

Ability to lead development and implementation of comprehensive growth strategies
Expertise in owned channels (digital and physical)
Focus on driving adoption and retention of new products
Experience maintaining high performance in growth initiatives
Alignment with company values: One Team (cross-functional collaboration), skepticism about assumptions, customer journey orientation, execution for impact, focused hypothesis-driven work

Responsibilities

Lead the development and implementation of comprehensive growth strategies across owned channels (digital and physical)
Drive adoption and retention of new products
Maintain high performance in growth efforts while integrating holistic customer considerations

Skills

Key technologies and capabilities for this role

Growth MarketingCustomer AcquisitionCross-functional CollaborationCustomer InsightsDTC StrategyAnalyticsProduct Management

Questions & Answers

Common questions about this position

What is the salary for the Growth Lead position?

This information is not specified in the job description.

Is this Growth Lead role remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Growth Lead role?

This information is not specified in the job description.

What is the company culture like at The Farmer's Dog?

The company emphasizes one team working holistically on customer problems without departmental silos, skepticism about everything while being precious about nothing, considering the full customer journey in decisions, and executing for impact rather than following best practices or benchmarks.

What makes a strong candidate for the Growth Lead position?

Strong candidates align with the company's holistic approach, think beyond departmental silos, proactively source input from customers, consider the full customer journey, and focus on executing for impact rather than industry benchmarks.

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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