Activations Director (Contract)
VimeoSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Pet Food, Pet Care, Direct-to-Consumer, Subscription ServicesIndustries
Requirements
- Ability to lead development and implementation of comprehensive growth strategies
- Expertise in owned channels (digital and physical)
- Focus on driving adoption and retention of new products
- Experience maintaining high performance in growth initiatives
- Alignment with company values: One Team (cross-functional collaboration), skepticism about assumptions, customer journey orientation, execution for impact, focused hypothesis-driven work
Responsibilities
- Lead the development and implementation of comprehensive growth strategies across owned channels (digital and physical)
- Drive adoption and retention of new products
- Maintain high performance in growth efforts while integrating holistic customer considerations
Skills
Growth Marketing
Customer Acquisition
Cross-functional Collaboration
Customer Insights
DTC Strategy
Analytics
Product Management
The Farmer's Dog
Fresh, human-grade dog food delivery service
About The Farmer's Dog
The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.
New York City, New YorkHeadquarters
2014Year Founded
$163.5MTotal Funding
SERIES_DCompany Stage
Food & AgricultureIndustries
501-1,000Employees
Benefits
Competitive compensation & equity packages
Health, dental, & vision
Parental leave
401k
Flexible PTO
Employee discount
Risks
Rising costs of high-quality ingredients may affect competitive pricing.
Increased competition in the fresh pet food market could dilute market share.
Consumer skepticism about subscription models may lead to higher churn rates.
Differentiation
The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.
Their subscription model provides personalized meal plans tailored to individual dogs' needs.
The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.
Upsides
Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.
Partnerships with veterinary associations enhance credibility and trust among pet owners.
Increased demand for sustainable packaging can boost their eco-friendly initiatives.
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