Growth and Marketing Manager at Binance

Islamabad, Islamabad, Pakistan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, Fintech, E-commerceIndustries

Requirements

Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C
Comfortable operating in a dynamic, fast-moving environment often with uncertainty
Strong understanding of the Pakistan market
Effective communicator, able to represent Binance to external stakeholders
User-focused, data-driven approach to decision making
Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners
Functional Understanding of social media and paid channels data analytics
Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision
Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration
A keen interest in the crypto/blockchain/technology space is essential

Responsibilities

Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences
Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies
Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness
Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement
Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news
Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementEvent PlanningDigital MarketingSocial Media MarketingPaid AdvertisingMarket ResearchData-Driven Decision MakingA/B TestingBrand ManagementB2C Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position with a work-from-home arrangement, though it may vary depending on the work nature of the business team.

What is the salary for this role?

The job description mentions a competitive salary, but no specific range or amount is provided.

What experience and skills are required for this role?

Candidates need a minimum of 5 years of experience in marketing strategies, preferably in tech/internet/ecommerce with B2C focus, strong understanding of the Pakistan market, proficiency in online and traditional marketing channels, functional understanding of social media and paid channels data analytics, and a keen interest in crypto/blockchain/technology.

What is the company culture like at Binance?

Binance offers a user-centric global organization with a flat structure, collaboration with world-class talent, autonomy in a fast-paced innovative environment, and a results-driven workplace focused on career growth and continuous learning.

What makes a strong candidate for this Growth and Marketing Manager role?

Strong candidates will have 5+ years in B2C marketing in tech/ecommerce, deep knowledge of the Pakistan market, a data-driven user-focused approach, entrepreneurial self-starter qualities with high ownership, and experience managing integrated campaigns using in-house and agency resources.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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