Growth Account Manager, Australia Audience Measurement Pacific at Nielsen

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

(Not specified in job description)

Responsibilities

Carry quota and own the end-to-end sales process for small and mid-sized existing clients and prospecting new Nielsen customers across verticals (e.g., advertisers and media agencies), generating incremental revenue from identified “growth accounts.”
Manage targeted accounts defined by client segmentation (Growth/Stagnant) and product gap analysis
Drive and enable auto renewals or multi-year deals for existing clients, especially in the ‘stagnant’ segment
Create new pipelines through programmatic, high-velocity outbound prospecting activities (e.g., calls, emails, social outreach) to expand existing accounts and secure new logos
Respond to inbound leads and coordinate the end-to-end process for these opportunities
Build and maintain strong relationships with clients through regular communication and follow-up
Conduct outbound prospecting and follow up on Marketing Qualified Leads (MQLs) to generate pipeline
Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities
Cross-sell and upsell to existing customers by identifying opportunities for additional products or services
Manage the sales process from prospecting, to negotiating and closing contracts
Leverage CRM and other tech tools to track, execute and manage sales activities; maintain operational command of business
Collaborate with vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction
Hold regular meetings with Agency and Advertiser Teams across AU and NZ and Pacific Agency & Advertiser Lead
Close collaborations with the Customer Experience Team, Revenue Operations Team, and local Operations Team

Skills

Quota Management

Account Management

Prospecting

Upselling

Cross-selling

Pipeline Development

Outbound Prospecting

Lead Qualification

Client Relationships

Sales Process

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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