Group Business Director at Autotrader.ca

Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Digital Media, AdvertisingIndustries

Requirements

Bachelor’s Degree or higher in a relatable field

Responsibilities

Build and maintain strategic relationships at senior marketing level (VP & C-Suite) within major auto OEMs & Agencies
Understand nationwide marketing objectives across all major vehicle ranges and programs to inform the wider business of revenue opportunities and product enhancements
Leverage TRADER expertise in the creation of highly engaging, vertical content and unique understanding of the auto-intender to commercialize white labeled editorial opportunities
Employ consultative selling techniques to educate and inform clients on the wider benefits of their own Media initiatives, content provision to their audiences in both the sales cycle and ownership phase to create brand loyalty and increased lifetime value
Using TRADER marketplace data, create a SaaS based revenue stream which engages OEMs directly
Through consultative selling, seek to understand the needs of the OEM in terms of market insight, sales insight and the digitization of customer records
Construct intelligent cases as to how TRADER’s understanding of both supply and demand elements and their respective interactions can support multiple functions within the OEM and help realize their ambitions
Work closely with the Senior Director Sales and all other sales and marketing professionals at Trader Corporation to establish and build a strong national accounts strategy, sales pipeline and stream of business
Build relationships and partnerships to achieve targets and the broader objectives/strategic imperatives of the organization
Demonstrate extremely strong understanding of online media sales
Maintain and grow assigned revenue responsibilities, along with other monthly and quarterly KPIs

Skills

Strategic Relationship Management

Media Strategy

Business Development

OEM Partnerships

Agency Management

Marketing Strategy

Automotive Insights

Sales Leadership

Business Transformation

Autotrader.ca

Digital solutions for used car dealers

About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Toronto, CanadaHeadquarters

1975Year Founded

ACQUISITIONCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus

Risks

Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.

AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.

Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

Differentiation

Trader.ca offers a comprehensive suite of digital solutions for car dealers.

The company emphasizes simplicity and effectiveness in its digital tools.

Trader.ca provides extensive customer service and product support resources.

Upsides

AI-driven personalization can enhance user experience and increase engagement.

AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.

Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

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