Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
The ideal candidate should possess 2-4 years of experience in graphic design, with a strong emphasis on print work, including packaging and marketing collateral, proficiency in Adobe Creative Suite, particularly Illustrator, InDesign, and Photoshop, a solid understanding of layout, typography, and visual storytelling across both print and digital formats, the ability to work independently in a remote setup with clear communication and time management skills, and openness to using tools like ChatGPT to support creative brainstorming and copy ideation.
This Graphic Designer will be responsible for designing and updating product packaging, including layouts, nutritional panels, and dielines, creating print assets like A5 flyers for events and product inserts, designing visual assets for in-store retail display units, supporting with static ad creatives for Meta and other paid media platforms, using tools like ChatGPT to help craft ad hooks, headlines, and visual concepts, occasionally supporting email campaign graphics or ecommerce design updates, and bringing the brand to life across packaging, retail materials, and digital ads alongside the Creative Lead and marketing team.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.