Abbott

Graduate Trainee - Digital Marketing

Bangkok, Bangkok, Thailand

Not SpecifiedCompensation
Entry Level & New GradExperience Level
InternshipJob Type
UnknownVisa
Marketing, BusinessIndustries

Requirements

Candidates should possess a Bachelor's degree in Business, Marketing, or a related field, demonstrating proficiency in the English language, both written and verbal, and exhibiting strong communication and interpersonal skills.

Responsibilities

The Graduate Trainee - Digital Marketing will manage and optimize digital platforms, execute social media strategies, plan and monitor digital media campaigns across various channels, utilize SEO and SEM techniques, collaborate with digital media agencies, coordinate with cross-functional teams, analyze performance metrics, and ensure alignment with overall business goals.

Skills

Social Media Strategy
SEO
SEM
Digital Media Campaigns
Performance Metrics
Communication Skills
Interpersonal Skills
Digital Platforms

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Key Metrics

Lake Bluff, IllinoisHeadquarters
1888Year Founded
IPOCompany Stage
HealthcareIndustries
10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.
Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.
Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.
Abbott's microfluidic devices streamline diagnostic processes efficiently.
Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.
Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.
Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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