Propel

Google Ads Media Buyer

Argentina

$60,000 – $90,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Digital Marketing, Performance MarketingIndustries

Requirements

Candidates must have a minimum of 2 years of experience managing Google Ads campaigns, a strong understanding of e-commerce and lead generation strategies, and proficiency in Google Ads; experience with ClickUp or Monday.com is a plus. Fluent English and experience working with US-based clients are required, along with the ability to work during Eastern Time hours.

Responsibilities

The Google Ads Media Buyer will set up, manage, and optimize Google Ads campaigns for e-commerce and lead generation, monitor performance and adjust targeting, bidding, and creatives as needed, prepare performance insights, and provide ongoing support to client-facing team members. They will also collaborate with internal team members to ensure campaigns align with overall strategy and stay current with best practices and trends in performance marketing.

Skills

Google Ads
Google Ads Campaigns
E-commerce
Lead Generation
Campaign Management
Performance Monitoring
Targeting
Bidding
Creatives
ClickUp
Monday.com
Fluent English
US Clients

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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