Go to Market (GTM) Activation Consultant at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Wealth Management, Financial ServicesIndustries

Requirements

7+ years of experience in sales strategy, distribution planning, or commercial operations within asset management, wealth, or financial advisor services
Proven ability to operationalize GTM strategies leveraging prioritization frameworks, capacity management, and cross-functional coordination
Strong analytical skills with experience in performance measurement and CRM-driven workflows
Ability to influence and collaborate across Product, Marketing, Digital, and Operations in a matrixed environment
Clear communication, organizational agility, and a mindset focused on continuous improvement

Responsibilities

Implement GTM strategy through a systematic approach to effectively scale distribution resources and drive business growth
Lead the execution of GTM plans across internal teams to ensure integrated campaigns, aligned resourcing, and scalable processes
Partner with internal teams to ensure CRM routing, playbooks, and next-best-action tools support GTM activation
Set and track activation KPIs to refine plays
Support ongoing GTM planning cycles, ensuring timely resource alignment and governance

Skills

GTM Strategy

Sales Strategy

Distribution Planning

Commercial Operations

Capacity Management

Cross-Functional Coordination

CRM

KPIs

Performance Measurement

Prioritization Frameworks

Segmentation

Territory Design

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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