Global Song Market wide GM -Analytics Advisory - Manager at Accenture

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital CommerceIndustries

Requirements

Total 8-12 years of experience in Digital Marketing/Digital Commerce, with understanding of typical business problems that functions like marketing or dig. commerce face within client organizations & typically resolution approaches
Understanding of various tools/technology platforms that are used in Digital Marketing/Digital Commerce and prior hands-on experience in working with some of them/ability to help clients identify how to derive more benefits as opposed to their current usage
Understanding of industry specific challenges and ability to customize approaches/value proposition in accordance with them
Prior experience in building business value cases/proposals to highlight the Business Outcome improvements that can be driven
Quantitative skillsets – Working knowledge of Excel/Power Point is a must
MBA or equivalent from a reputable school / program is highly desirable
Proposal building experience/Sales experience in Marketing Operations/Digital Commerce Operations and/or analytics is highly desirable

Responsibilities

Building a quantified value proposition outlining the expected benefits that we can drive for a client (i.e. Revenue Increase, Cost Reductions, Brand Equity increase etc..) given the client maturity, performance of peers in the industry and industry specific trends
Driving pursuit team/ deal team/client buy in into the value proposition and subsequent inclusion into the client response decks/evolution into outcome-based deals
Managing a 4-member team of value architects and help them deliver innovative business cases/ensure client buy-in
Working with the pursuit team to assess the marketing & dig. Commerce operations maturity of a client (w.r.t. 12-15 key marketing metrics such as Churn Rate, Sales Conversion Rate etc..) through client inputs & secondary research
Upkeep & refinement of industry benchmarks against the 12-15 marketing/dig. comm. metrics to help assess the maturity of prospects & identify improvements that we can help drive
Working with SMEs to refine the value proposition based on ACN experience of having driven it across clients with similar maturity within the same industry
Innovating on the approach/process to build value propositions to clients

Skills

Digital Marketing

Digital Commerce

Value Proposition

Business Case

Marketing Metrics

Churn Rate

Sales Conversion Rate

Industry Benchmarks

Secondary Research

Team Management

Analytics Advisory

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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