Global Marketing Manager at Abbott

Lake Forest, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Medical DevicesIndustries

Requirements

Expertise in setting Division strategic direction and tactical implementation of activities within the Diagnostics Division
Ability to develop marketing plans and activities that drive product flow to customers, highlighting differentiation and value
Deep product and market knowledge, serving as the focal point ("product champion") for the Division
Responsibility for the full product lifecycle: from identifying customer/market needs, concept and product development, launch, through discontinuation
Specific focus on Neurodegenerative Diseases, including alignment across Research and Development, Licensing and Acquisitions, and Global Marketing
Building strategy and eventual launch of diagnostic, screening, and translational medicine biomarker panels for patient management
Extended degree of cross-divisional collaboration, interaction, and planning

Responsibilities

Recognition of new products to be developed to meet new market demands or create new markets
Providing leadership for product/concept justification during the funding cycle
Assisting in activities related to product(s), including planning/execution and achievement of business objectives

Skills

Marketing

Global Marketing

Healthcare Marketing

Brand Management

Market Strategy

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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