[Remote] Manager, Oncology Campaigns at Natera

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Business, Marketing, Life Sciences, or a related field required
MBA or other advanced degree preferred
7+ years of progressive experience in marketing, digital strategy, or campaign management
At least 2 years of experience leading or mentoring team members (direct or matrixed)
Demonstrated success in B2B demand generation, customer journey mapping, and digital campaign execution
Proven ability to lead cross-functional initiatives in complex, highly regulated industries
Experience in BioTech, Oncology, or related therapeutic areas strongly preferred

Responsibilities

Design, execute, and manage integrated multi-channel and direct sales campaigns aligned with business objectives and customer experience plans
Oversee the end-to-end marketing funnel from digital engagement through to sales pipeline conversion
Leverage ABM, retargeting, multi-touch marketing strategies, and automation tools to optimize campaign performance
Ensure all digital tactics enhance the overall customer journey and drive meaningful engagement
Use customer insights and analytics to inform campaign strategy, segmentation, targeting, and content
Embrace a test-and-learn, agile approach to marketing—comfortable navigating ambiguity, iterating processes, and fostering innovation
Build internal networks across stakeholders to influence strategy and alignment across teams
Partner with Brand Marketing, Sales, Creative, Analytics, and Operations to ensure campaign integration and alignment with broader business objectives
Work closely with Sales and Brand teams to optimize lead generation and pipeline contribution
Lead daily interactions with external agencies and vendors; develop and manage scopes of work (SOW)
Oversee and manage campaign budgets, ensuring effective resource allocation and ROI
Ensure all marketing activities are conducted in full compliance with corporate policies, industry standards, and regulatory guidelines
Lead, coach, and develop a team of marketing professionals, fostering a culture of high performance, accountability, and continuous improvement
Provide mentorship, feedback, and career development support to team members
Set clear goals and performance metrics aligned to business and campaign objectives
Support team well-being, engagement, and collaboration in a dynamic environment

Skills

Natera

Genetic testing and diagnostics solutions provider

About Natera

Natera focuses on genetic testing and diagnostics, providing advanced solutions for cancer patients, transplant patients, and individuals assessing hereditary health risks. Their main technology is cell-free DNA (cfDNA) testing, which analyzes DNA fragments in the blood to detect minimal traces of cancer and assess organ health. Natera stands out by offering specialized tests like the Signatera ctDNA test and Panorama NIPT, along with genetic counseling services. The company's goal is to improve patient care and health outcomes through accurate genetic testing.

Austin, TexasHeadquarters

2004Year Founded

$149.9MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Flexible medical plans

Investment options

Time off

Workplace perks

Risks

Hindenburg report accuses Natera of deceptive sales practices, risking legal challenges.

New Prospera Heart features may face slow adoption by healthcare providers.

Fetal RhD NIPT demand may drop post-RhIg shortage, affecting future sales.

Differentiation

Natera's Signatera test offers personalized ctDNA analysis for cancer patients.

Prospera Heart test uses unique Donor Quantity Score for transplant rejection detection.

Panorama NIPT test is a leader in non-invasive prenatal testing with 2 million tests.

Upsides

Increased adoption of liquid biopsy techniques boosts demand for Natera's cfDNA tests.

AI integration enhances accuracy and speed of Natera's cfDNA analysis.

Growing personalized medicine trend aligns with Natera's customized genetic tests.

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