Global Market Development Manager, Purification at Thermo Fisher Scientific

Bedford, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Pharmaceuticals, Life SciencesIndustries

Requirements

Bachelor's degree in a relevant field
3+ years of marketing experience with proven success in both strategic and tactical marketing
Demonstrated experience in marketing strategy development and execution
Product launch experience highly preferred
B2B and life science/biopharma experience a plus
Strong background in B2B sales enablement, digital marketing, and B2B eCommerce
Demonstrated ability to understand how to optimize marketing efforts by channel and funnel stage
Ability to travel up to 25% of the time

Responsibilities

Develop strategic, multi-channel, integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, positioning & messaging, content and channel strategy, and tactical planning
Manage the creation and execution of engaging marketing campaigns to generate awareness and drive demand; measure and understand the customer experience through the marketing journey
Collaborate and ensure alignment of business strategy and plans among Product Management, Regional Marketing, Commercial Leaders, and other partners
Successfully engage with agencies and marketing program managers to deliver high-quality assets, including creative direction and content for print and digital collateral, social media, customer-facing presentations, sales enablement tools, global tradeshow properties, and promotional materials
Effectively engage and partner with digital marketing colleagues to leverage and optimize performance across digital channels
Apply critical metrics to measure performance and effectiveness of marketing programs. Implement optimizations based on data-driven insights
May perform other related duties as required and/or assigned

Skills

B2B Sales Enablement

Digital Marketing

B2B eCommerce

Customer Segmentation

Competitor Analysis

Positioning & Messaging

Content Strategy

Channel Strategy

Marketing Campaigns

Demand Generation

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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