Global Endovascular Product Manager at Abbott

Santa Clara, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, VascularIndustries

Requirements

Ability to own and execute global downstream marketing strategies for DES and orbital atherectomy products
Capability to develop and implement promotional campaigns, communication plans, and product messaging to differentiate in competitive markets
Experience coordinating with Advertising & Promotion and Clinical Affairs teams for compliant, evidence-based claims and messaging
Skills in collaborating with Marketing Communications on messaging, branding, and external communications
Proficiency in planning and executing multi-channel marketing programs and campaigns on digital platforms
Expertise in leading product lifecycle management, including performance analysis, improvements, and execution from launch to sunsetting
Ability to partner cross-functionally for lifecycle management plans and developing business cases
Experience collaborating with regional marketing teams for global alignment on strategies and tools
Skills in supporting field sales with enablement tools, training content, customer-facing assets, and conference deliverables
Capability to coordinate with Commercial Excellence for market share assessment and tactic adjustments
Experience participating in regional meetings, tradeshows, field visits, customer meetings, and physician advisory activities for KOL engagement and market insights

Responsibilities

Own and execute global downstream marketing strategies for DES and orbital atherectomy
Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott technologies
Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies
Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts
Plan and execute multi-channel marketing programs and campaigns on digital platforms
Lead product lifecycle initiatives, including analyzing product performance, managing improvements, and shepherding products from launch to sunsetting
Partner cross-functionally to ensure lifecycle management plans are on-track and executed flawlessly
Collaborate with cross-functional teams to identify product candidates for lifecycle management and develop business cases for strategic decisions
Collaborate closely with regional marketing teams to ensure global alignment on strategies and tools
Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables
Coordinate with Commercial Excellence to assess market share performance and adjust tactics
Participate in and support regional meetings and tradeshows to drive customer adoption
Organize and participate in field visits, customer meetings, and physician advisory for KOL engagement and market insights gathering

Skills

Product Management

Portfolio Management

Endovascular Devices

Vascular Interventions

Orbital Atherectomy

Drug-Eluting Scaffold

Global Marketing

Competitive Analysis

Medical Devices

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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