General Manager, Lead Generation at System1

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Lead Generation, MarketingIndustries

Requirements

7+ years in lead generation, performance marketing, or related digital businesses
Proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue)
Deep understanding of lead gen economics: CPL, CPA, margin structures, quality metrics
Experience managing P&L and achieving profitability targets
Background in both strategy formulation and hands-on execution
Comfortable with ambiguity and building when there's no roadmap
Ability to do the work yourself before delegating to a team
Moves fast, makes decisions with incomplete information, and course-corrects quickly
Experience wearing multiple hats and working outside job description
Thinks like an owner, not just an operator
Strategic thinking with ability to anticipate market shifts
Financial acumen to build models, understand unit economics, and make data-driven decisions
Strong network in the lead generation ecosystem (buyers, sellers, technology providers)
Excellent communication skills for securing buy-in from leadership and cross-functional partners
Technical fluency to work effectively with engineering and product teams
Entrepreneurial fire, energized by building
Resilience and grit, with experience learning from failure
High bias for action, preferring to test and learn
Creative problem-solver who finds unconventional solutions
Self-awareness to know when to ask for help or bring in expertise

Responsibilities

Define and execute the complete go-to-market strategy for a lead generation business
Identify target verticals, pricing models, and competitive positioning
Build financial models and set ambitious but achievable growth targets
Make all key strategic decisions on product direction and market approach
Operationalize every aspect of the business from the ground up (sales, operations, technology implementation, vendor relationships, compliance, and more)
Design scalable processes and systems before having a team
Manage full P&L responsibility with targets for profitability and growth
Establish metrics, reporting frameworks, and operational dashboards
Recruit and build your team as the business scales
Define roles, responsibilities, and organizational structure from scratch
Create a culture of accountability, experimentation, and rapid iteration
Develop future leaders as the business grows
Scale from solo contributor to managing a significant team
Shape product strategy based on market feedback and competitive landscape
Work with existing engineering and tech teams to leverage company infrastructure
Identify and evaluate partnership opportunities (supply and demand side)
Iterate quickly based on what's working and what's not

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyFinancial ModelingP&L ManagementSales OperationsBusiness OperationsVendor ManagementComplianceTeam BuildingRecruitingLeadershipScalable ProcessesMetrics and Reporting

Questions & Answers

Common questions about this position

Is this position remote or onsite?

This is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

What experience is required for this role?

Candidates need 7+ years in lead generation, performance marketing, or related digital businesses, a proven track record building or scaling businesses from early stage (ideally $0-$10M+ revenue), deep understanding of lead gen economics like CPL, CPA, margin structures, and quality metrics, experience managing P&L and achieving profitability targets, plus background in both strategy formulation and hands-on execution.

What is the salary or compensation for this position?

This information is not specified in the job description.

What kind of team or culture will I be building?

You'll recruit and build your own team from scratch, defining roles, responsibilities, and organizational structure while creating a culture of accountability, experimentation, and rapid iteration.

What makes a strong candidate for this General Manager role?

A strong candidate has an operator mentality: comfortable with ambiguity and building without a roadmap, able to do the work yourself before delegating, moves fast with incomplete information, course-corrects quickly, and has worn multiple hats before.

System1

Builds online brands using data science

About System1

System1 builds and grows online brands and businesses using technology, data science, and digital marketing. It operates in various sectors such as search, health, automotive, and entertainment, serving both consumers and business partners. The company attracts a large audience of 120 million monthly visitors through its tech platform, which focuses on privacy-friendly products like search engines and mapping tools. System1 generates revenue primarily through advertising, earning $1 billion for itself and its partners. With a workforce of 300, half of whom are dedicated to product development and data science, System1 emphasizes continuous growth and innovation. Its goal is to provide valuable services that meet consumer needs while expanding its user base and driving revenue.

Toronto, CanadaHeadquarters

2013Year Founded

$262.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Benefits

Great compensation

401(k) company match

Excellence benefits

Charitable gift matching

Education subsidy

Referral bonus

Weekly happy hour

Catered lunches & free snacks

Weekly workouts

Risks

Increased competition in privacy-focused search engines may impact System1's market share.

Ad-blocking technologies could reduce System1's advertising revenue.

Data privacy regulations may increase System1's operational costs.

Differentiation

System1 leverages advanced data science for precise digital marketing strategies.

The company offers privacy-friendly products, meeting growing consumer demand for data privacy.

System1's tech platform attracts 120 million monthly visitors, enhancing its advertising revenue potential.

Upsides

Partnership with Ecosia aligns with the trend towards eco-friendly digital solutions.

System1's AI-driven marketing tools enhance customer engagement and personalization.

The expansion of subscription-based models offers a steady revenue stream for System1.

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