GenAI Creative Optimisation Analyst (Senior Data Analyst) at OLIVER Agency

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, FMCGIndustries

Requirements

Hands on experience with the major LLMs and other providers for analytics, data, and insight work
Possess strong analytics and data-driven experience, driving insights that push boundaries
Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data
Embrace an innovative approach to data and consumer insights, pioneering new paths to success
Leverage interest in applying data to understand audience behaviour
Deep understanding of ad account setups, metrics, evaluation and how this drives results
Comfortable aggregating multiple data sources to evaluate effectiveness

Responsibilities

Set, track, and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots, campaigns, and overall programmes of work)
Craft test, learn, and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes
Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data-driven decision-making
Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM)
Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content
Maximise in-platform audience insights (prompt recommendations), and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding / creative outputs
Design and maintain dashboards for real-time performance tracking, ensuring we're always ahead of the curve
Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre-trained predictive models through to building of bespoke models with data science colleagues as required
Explore and assess emerging data analytics capabilities of Gen AI platforms, leading innovation in content analytics / optimisation
Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics / creative outputs

Skills

Key technologies and capabilities for this role

GenAIData AnalysisKPIsContent OptimizationMetadata GenerationCross-Channel AnalyticsTest and LearnPerformance Measurement

Questions & Answers

Common questions about this position

What is the location for this role?

The position is based in Mumbai, India.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills are required for the GenAI Creative Optimisation Analyst role?

Key skills include setting and evaluating KPIs for gen AI content, analyzing performance data to provide creative recommendations, utilizing measurement techniques like last-click attribution, brand lift studies, and MMM, and designing dashboards for real-time tracking.

What is the company culture like at OLIVER Agency?

OLIVER fosters a dynamic, innovative environment focused on pioneering generative AI, driving creativity and efficiency, and empowering teams to deliver impactful results for global brands.

What makes a strong candidate for this position?

Strong candidates will have expertise in data analysis for AI content performance, experience with KPIs, attribution models like MMM, dashboard design, and a passion for innovating in GenAI analytics.

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees