Full-Stack Content Creator/Creative Strategist at Everyday Robots

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

DTC, Wellness, Consumer GoodsIndustries

Requirements

Have 3–5+ years in DTC as a creative strategist, content creator, or hybrid
Have deep experience in Meta Ads, UGC, and direct response copywriting
Know how to analyze creative performance and translate learnings into action
Are comfortable meeting with creators, running shoots, planning props, and giving tight edit notes
Are obsessed with customer psychology, trend mapping, and creative frameworks
Know what a great retention edit feels like and how to brief or cut it yourself
Can lead with clarity and drive projects from idea to asset without micromanagement
Bonus: You’ve worked in high-growth environments and love the chaos of start-up speed

Responsibilities

Interpret creative performance data from Meta Ads, Motion, and Northbeam to drive iterations and new concepting
Identify friction points in the funnel: low CTR? Test CTA or headline. Low thumb-stop? Change visual hook or story tension. Low retention? Adjust narrative pacing, editing style, or format
Use data to do more than just swap hooks, understand why something worked or didn’t
Conduct customer research (reviews, testimonials, surveys) and integrate insights into creative direction
Write high-converting UGC scripts with strong DR hooks, tension arcs, and value-driven CTAs
Ideate 5–10 fresh concepts weekly for new ads across UGC, TikTok-style, founder-led, testimonials, and more
Collaborate with the Head of Creative and Performance Team to ensure alignment with audience psychology and brand voice
Direct and/or assist in in-person shoots (LA-based preferred but not required)
Plan set, props, talent, and shot lists to make every frame intentional
Think visually and practically, how can we shoot this smarter, tighter, and more natively to platform?
Step into content creation yourself when needed
Guide editors with detailed notes and creative direction; understand L-cuts, jump cuts, pacing, and motion as tools to retain attention
Run retention audits and identify drop-off patterns
Version winning creatives across formats, durations, intros, and CTA frameworks
Create briefs that actually result in better deliverables - clarity, context, and intention

Skills

Meta Ads

UGC

direct response copywriting

creative performance analysis

content editing

creative strategy

customer psychology

trend mapping

video production

Northbeam

Motion

Everyday Robots

Develops adaptable robots for everyday tasks

About Everyday Robots

Everyday Robots develops versatile helper robots designed to assist with everyday tasks in homes and workplaces. These robots utilize advanced machine learning techniques to learn and adapt to new environments and tasks, allowing them to perform a variety of functions such as cleaning and organizing. Unlike traditional industrial robots that are limited to single-purpose functions, Everyday Robots focuses on creating adaptable robots that can handle multiple tasks. The company targets both consumers and businesses looking to improve productivity by automating mundane activities. Their goal is to enhance quality of life and efficiency by freeing up time for individuals and organizations. Everyday Robots employs a business model that includes direct sales, leasing options, and subscription services for software updates, ensuring a steady income while providing flexibility to clients.

Mountain View, CaliforniaHeadquarters

2014Year Founded

VENTURE_UNKNOWNCompany Stage

Robotics & Automation, AI & Machine LearningIndustries

51-200Employees

Risks

Emerging competition from startups in Pittsburgh's Robotics Row.

Need to match advancements in language model integration by competitors.

Keeping up with Google's new industry standards in robotics.

Differentiation

Everyday Robots creates versatile robots that learn and adapt autonomously.

The company emerged from X, formerly Google X, leveraging advanced AI techniques.

Their robots target both consumer and business markets for everyday task automation.

Upsides

Collaboration with ActiveMedia enhances robot communication and performance.

Google's advancements in robotics could benefit Everyday Robots' development.

The vast market potential includes households, offices, and healthcare facilities.

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