Freelance Producer, Culinary Producer (LA) at Sofar Sounds

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Music, Live EventsIndustries

Requirements

1-3 years of experience in live event curation, promotion, marketing, sales, and/or partnerships
Discerning palate and deep network within the local F&B community
Passionate about the arts, eager to build local connections and give opportunities to chefs and mixologists
Strong pulse on LA, the unique nature of each neighborhood, and where people like to spend their free time
Ability to connect with diverse community-driven organizations, media partners, or local businesses for strategic value
Actively engaged in the local cultural scene and build community around it
Exceptional time management skills and clear written communicator
Strong business sense, keen awareness of cultural trends, entrepreneurial, resourceful, and driven

Responsibilities

Lead curation, planning, and promotion for music and culinary events in LA, growing networks as needed
Develop local relationships in LA to ensure events are connected to and representative of the city
Source and onboard unique venues that align with Sofar’s brand and mission
Own the quality of shows (including attending them), working with the LA team for magical, hospitality-rooted experiences
Create a vision and collaborate with the LA team to build and execute strategy for growing culinary experiences (e.g., monthly shows, neighborhoods, themes)
Promote and sell tickets using self-directed local marketing tactics
Create content to promote events, coordinating with photographers/videographers or producing own content
Identify and build relationships with local organizations for community building, broader reach, and co-promotion

Skills

Key technologies and capabilities for this role

Event CurationEvent PlanningPromotionLocal MarketingNetworkingCommunity BuildingTicket SalesSponsorship AcquisitionVenue SourcingCultural Trends

Questions & Answers

Common questions about this position

What is the pay structure for this Freelance Producer role?

Producers are freelancers who earn commission-based pay.

Is this role remote or does it require being in LA?

The role is based in LA, involving local event production, venue sourcing, and community building in the area.

What experience and skills are required for this position?

Candidates need 1-3 years of experience in live event curation, promotion, marketing, sales, and/or partnerships, a deep network in the local F&B community, and a discerning palate.

What is the work schedule like for this role?

It offers a flexible schedule, but activities will likely take place over weekends and evenings.

What makes a strong candidate for this Freelance Producer role?

Strong candidates are entrepreneurial, resourceful, driven, with strong business sense, awareness of cultural trends, and existing communities to organize events including celebrity chefs and unique venues.

Sofar Sounds

Hosts secret concerts in unique venues

About Sofar Sounds

Sofar Sounds connects artists and audiences through unique live music events held in unconventional venues like living rooms, galleries, and rooftops. The company started in London and has grown to host events in 78 countries, creating a global music community. Sofar Sounds focuses on artist discovery and audience connection by organizing secret concerts that provide an intimate atmosphere for performances. In addition to live events, the company offers services to help artists manage their fan relationships and build sustainable careers. Revenue is generated through ticket sales and artist services, catering to music lovers seeking distinctive concert experiences and artists aiming to expand their fan base.

London, United KingdomHeadquarters

2009Year Founded

$44.6MTotal Funding

LATE_VCCompany Stage

EntertainmentIndustries

501-1,000Employees

Risks

Competition from similar platforms could dilute Sofar's unique market position.

Virtual concert experiences may reduce demand for Sofar's in-person events.

Local noise ordinances may limit venue availability for Sofar's unconventional events.

Differentiation

Sofar Sounds hosts secret concerts in unconventional venues, creating unique music experiences.

The company offers artist services to help performers manage fan relationships and careers.

Sofar Sounds has expanded to 78 countries, fostering a global music community.

Upsides

Increased demand for intimate live music experiences post-pandemic boosts Sofar's appeal.

Partnerships with non-traditional venues enhance Sofar's unique concert offerings.

Expansion of digital tools aligns with Sofar's artist services, aiding artist monetization.

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