Sr. Director, Marketing Strategy & Analytics
TwilioFull Time
Expert & Leadership (9+ years)
The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator – highly motivated while being highly precise. This person is a collaborator and works across disciplines to ensure the highest quality end product. The Director of Experience Analytics is expected to seek out, learn about and actively use new data sources, technologies, tools and statistical methods and to apply/communicate this experience to innovate new analytical solutions to align with client needs. Candidates should possess a strong understanding of marketing analytics, CRM, paid media, email, and sites/landing pages, as well as experience with data-driven strategic frameworks and attribution methodologies.
The Director of Experience Analytics will lead the measurement, reporting, modeling, and testing of analytic deliverables in support of marketing campaigns. They will identify actionable insights for ongoing optimization, shape data-informed strategic frameworks, develop measurement and analytics plans, connect multiple data sources, produce campaign reports and analysis, and demonstrate expertise in the analytics space to build trust with client partners. This role involves defining data solutions, decisioning, and measurement strategies to optimize multi-touch marketing programs across all forms of media and promote data-driven decision-making for RAPP clients.
Precision marketing agency using data-driven strategies
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.