Founding Marketer - Wexler at Pear VC

London, England, United Kingdom

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£70,000 – £90,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

LegalTech, Artificial Intelligence, LegalIndustries

Requirements

Builder mindset who thrives in a fast-moving environment where no two days are the same
Comfortable with diverse tasks: drafting press releases, editing videos, running events, tweaking CRM workflows
Resourceful, creative, and obsessive about delivering work

Responsibilities

Craft Wexler's narrative and positioning in the legal AI space
Create content that resonates with senior legal audiences — case studies, thought leadership, newsletters, video scripts
Partner with founders on PR and media strategy
Design and run multi-channel campaigns (email, LinkedIn, events, partnerships) to drive awareness and qualified leads
Manage HubSpot and track pipeline performance, working closely with commercial team to optimise conversion
Experiment with growth channels to find what works in the market
Plan and execute presence at major legal tech conferences, from booth design to post-event follow-up and ROI
Create opportunities for litigators and AI enthusiasts to engage with the brand
Maintain consistent brand identity across decks, website, social, and client materials
Work with designers, freelancers, and agencies to produce exceptional creative output
Analyse campaign results, web traffic, and engagement metrics to inform strategy and demonstrate ROI
Become the voice of Wexler in the legal AI market, working with commercial team and external stakeholders to build brand awareness and drive qualified demand

Skills

Key technologies and capabilities for this role

Marketing StrategyCampaign ManagementBrand BuildingContent CreationEvent ManagementData-Driven MarketingStorytellingPitch Decks

Questions & Answers

Common questions about this position

What is the salary range for the Founding Marketer role?

The salary range is £70K - £90K.

Is this a remote position or does it require being in the office?

This information is not specified in the job description.

What skills are required for the Founding Marketer position?

The role requires being a creative, data-driven all-rounder who can blend strategy and execution, with skills in brand storytelling, content creation for legal audiences, PR, demand generation through multi-channel campaigns (email, LinkedIn, events, partnerships), and working with freelance teams.

What is the company culture like at Wexler?

Wexler has a fast-paced, hands-on culture focused on building and iterating quickly, with the Founding Marketer working directly with founders in a rapidly growing startup backed by top VCs, emphasizing immediate impact and collaboration with commercial teams and external stakeholders.

What makes a strong candidate for this Founding Marketer role?

A strong candidate is a creative, data-driven all-rounder who excels at blending strategy with hands-on execution, loves building from the ground up, can craft compelling narratives for legal audiences, and has experience in demand generation campaigns.

Pear VC

Venture capital firm for early-stage startups

About Pear VC

Pear VC specializes in providing venture capital for pre-seed and seed stage investments. The firm collaborates with founders to transform innovative ideas into successful companies across various sectors, including AI, healthcare, fintech, and more. Their investment strategy focuses on early-stage startups, offering not just financial support but also expertise and a strong network to help these businesses grow. Pear VC distinguishes itself from competitors through its hands-on approach, providing strategic advice and operational assistance to ensure startups remain agile and focused on their customers. The goal of Pear VC is to guide startups through their early development phases, helping them achieve significant growth and success.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$2,738.4MTotal Funding

UNKNOWNCompany Stage

Venture Capital, Fintech, AI & Machine LearningIndustries

51-200Employees

Risks

Increased competition from other VC firms in AI and biotech sectors.

Potential overvaluation of startups could lead to investment losses.

Regulatory challenges in biotech and healthcare may impact growth strategies.

Differentiation

Pear VC specializes in pre-seed and seed investments across diverse sectors.

The firm offers hands-on strategic advice and operational support to startups.

Pear VC focuses on innovation in AI, fintech, SaaS, healthcare, and deep tech.

Upsides

Growing interest in AI-driven healthcare solutions presents new investment opportunities.

Rising demand for cell engineering platforms suggests lucrative biotech investments.

Fitness tech startups focusing on community building are gaining traction.

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