Founding Growth & Brand Strategy at Modal

New York, New York, United States

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$75,000 – $150,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI, TechnologyIndustries

Requirements

5–10+ years in creator-led growth, content, or social with a portfolio that shows business outcomes (not just views)
A maker: able to ideate, write, shoot, and edit—then adapt the same idea across formats (video → LinkedIn → blog → newsletter)
Thorough and comprehensive: care enough to read everything
Platform-native across TikTok/Shorts/Reels AND LinkedIn; comfortable with CMS/blog workflows; strong editing and headline/hook instincts
Data-driven, fast, and highly autonomous; thrives by partnering with engineers and influencing product
NYC strongly preferred for tight collaboration with the engineering team
Nice to have: AI, productivity, or developer-tool experience; motion graphics/light design chops; experience building a creator program from scratch

Responsibilities

Define Highlight’s social-native brand and editorial voice
Create and ship content across mediums: short-form video, LinkedIn, blog, newsletters, product updates, and lightweight landing pages
Build creator-led growth from zero to one and tie it directly to signups, activation, and retention
Partner with engineers to push product vision forward—not just messaging
Establish content strategy and calendar across video, written, and social—aligned to funnel stages (awareness → trial → activation → advocacy)
Create 2–3 signature franchises for video AND 1–2 written franchises (e.g., “Playbooks,” “Build Logs,” “How I Work with Highlight”) that publish weekly
Lead LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with PMs/engineers/founders
Hands-on content creation: draft 1–2 weekly LinkedIn posts/threads, 1 high-signal blog per week or every other week, and a lightweight monthly email/newsletter recapping product improvements and best practices
Product storytelling: ship concise release notes, before/after demos, and “micro-docs” that help users grok value faster
[Optional] Video: write, shoot, edit, and ship 3–7 short-form videos/week across TikTok, Reels, and YouTube Shorts
Stand up a lean “creator pod” (contractors/on-camera talent/editors/writers); set briefs, style guides, and QA for brand safety and performance
Decide when to amplify with paid (Spark/Boosted/Shorts Ads, LinkedIn boosts), own budget, and prove ROI
Collaborate with engineers/PMs to surface story-worthy product moments; influence roadmap based on content performance and user feedback
Turn content learnings into onboarding improvements and in-product guidance
Instrument UTMs, onboarding “How did you hear about us?” and survey loops; build a channel/content dashboard
Set weekly experiment cadence (formats, hooks, CTAs, distribution) and scale what converts; deprecate what doesn’t

Skills

Key technologies and capabilities for this role

Content StrategyBrand StrategyShort-form VideoLinkedInBlog WritingNewslettersVideo EditingGrowth MarketingSocial MediaTikTokReelsYouTube ShortsProduct StorytellingCreator-led Growth

Questions & Answers

Common questions about this position

What is the salary range for this position?

The salary range is $75K - $150K.

Is this role remote or onsite?

The position is onsite.

What experience is required for this role?

Candidates need 5–10+ years in creator-led growth, content, or social, with a portfolio demonstrating business outcomes.

What is the company culture like?

They are a small, senior engineering team that ships fast, obsesses over product quality, and cares deeply about privacy and user trust.

What makes a strong candidate for this role?

A strong candidate has 5–10+ years in creator-led growth, content, or social with a portfolio showing business outcomes, and experience owning strategy and driving results.

Modal

Employee training and skill development platform

About Modal

Modal Learning focuses on improving employee performance through skill development for businesses. Their main product, the Modal Mastery Platform, uses active learning techniques, including live cohort sessions, labs, and one-on-one coaching, to help employees engage with the material effectively. Unlike competitors, Modal Learning offers a subscription model that provides structured eight-week training programs, aligning skill development with organizational goals. The company's goal is to empower employees and help organizations retain talent by providing clear career development paths.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$30.8MTotal Funding

EARLY_VCCompany Stage

Consulting, EducationIndustries

51-200Employees

Risks

Competition from established players and emerging startups could dilute Modal's market share.

Focus on data and AI may limit appeal to companies seeking broader skill development.

Economic downturns could reduce corporate spending on employee training, impacting revenue.

Differentiation

Modal offers personalized technical skills training with on-demand coaching.

The platform uses cohort-based learning to enhance engagement and retention.

Modal's strategic skills planning aligns training with business goals.

Upsides

Increased demand for personalized learning experiences boosts Modal's market potential.

Growing emphasis on data and AI skills aligns with Modal's course offerings.

Subscription model provides steady revenue and predictable growth for Modal.

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