Field Marketing Senior Specialist at Equinix

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Infrastructure, Technology, Data CentersIndustries

Requirements

In-depth knowledge and expertise in own job family (field marketing) and basic knowledge of related job families
Knowledge of best practices and how own area integrates with others; awareness of the competition and market differentiation factors
Ability to act as a resource for colleagues with less experience and lead projects with manageable risks and resource requirements

Responsibilities

Contributes to the planning and execution of global and local programs and activities in territory
Works in close conjunction with vertical subject matter experts, sales, and leadership team to identify and target select key accounts for acquisition or growth
Rolls out highly targeted marketing programs to encourage strategic engagement with Equinix
Delivers high impact product/solution/service launches within territory in alignment with Regional launch plans
Manages different types of events within the territory from start to finish, including all aspects of event management and logistics pre- and post-event, working with 3rd parties and agencies to deliver the right event experience and ROI
Provides reporting on events and campaigns to measure campaign effectiveness
Provides input into social media campaigns to drive successful activities
Manages agencies for designated local activity (e.g., PR, macros, event management, telemarketing)
Works with Creative Services or third party agencies to develop supporting materials and collateral
Ensures activities generate forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs
Works with Marketing Operations to ensure leads are captured and progressed through global lead management process and tools
Works with Opportunity Development and Sales to ensure leads progress, are qualified, and converted
Utilizes SFDC to monitor lead progression and obtain feedback on quality
Acts as liaison and plans with local sales teams
Liaises with regional and global marketing specialists for product, vertical marketing, programs, and marketing operations
Prepares and coordinates activity budgets and escalates concerns to senior members when project costs exceed planned budget expenditure
Manages budget for events
Creates a local marketing plan in conjunction with global priorities and local business requirements
Interacts directly with product managers, vertical marketing, marketing operations, and marketing programs specialists to identify new marketing opportunities, build plans, and measure results
Prepares regular marketing activity reports and responds to questions from the sales organization
Recommends activities (e.g., third party events, Equinix events, direct marketing, digital marketing, social media, PR, AR, telemarketing), schedules and plans projects, estimates costs, and manages projects to completion
Manages local agencies for PR, macros, event management, telemarketing
Handles lead and opportunity pipeline management in close cooperation with sales, develops strategies, tracks marketing campaigns to evaluate results, and provides recommendations for future activities

Skills

Marketing Planning

Program Management

Event Management

Digital Marketing

Social Media

Lead Management

Pipeline Management

Marketing Campaigns

Sales Collaboration

Agency Management

Marketing Operations

Equinix

Digital infrastructure company

About Equinix

Equinix's mission is to provide a vendor-neutral multitenant data center where competing networks can securely connect and share data traffic. They interconnect industry-leading organizations such as finance, manufacturing, retail, transportation, government, healthcare and education across a digital-first world.

N/AHeadquarters

1998Year Founded

N/ACompany Stage

10,001+Employees