Field Marketing Manager

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Software as a Service, Data & Analytics, Advertising TechnologyIndustries

Requirements

3-10 years of experience in field marketing at a high-growth B2B SaaS company. Strong ability to build relationships with sales teams and partners. Strong work ethic and attitude. Highly detail-oriented and process-oriented. A creative thinker who can develop engaging concepts and activations to elevate event experiences. Strong project management skills across multiple projects and partners simultaneously.

Responsibilities

Execute the field marketing roadmap and collaborate with field marketing and sales leadership to develop a roadmap and execution plan for field events and ABM in the East or West region of North America. Collaborate with demand generation and revenue operations to drive attendance and build sales pipeline. Work directly with sales leadership, sales development teams, and account executives to activate the sales team around tradeshows, regional events, roundtables, and other activities. Ensure thoughtful promotion of events in partnership with the demand generation team. Own the regional roadmap of field events. Partner with revenue operations to implement robust systems that operationalize field events for sales success.

Skills

Field Marketing

ABM

Events

Demand Generation

Revenue Operations

Sales Pipeline

Cross-functional Collaboration

Go-to-Market Strategy

Regional Campaigns

Marketing Operations

B2B Marketing

Hightouch

Syncs live customer data across platforms

About Hightouch

Hightouch syncs live customer data into various tools that businesses use, ensuring that this data is current and accessible for better decision-making. It operates in the data integration market, focusing on Reverse ETL, which moves data from a warehouse into SaaS applications for real-time use. Hightouch stands out by securely handling sensitive information and integrating with various tools, making it a versatile solution for data teams. The company's goal is to help businesses enhance their operational efficiency by keeping customer data synchronized across multiple platforms.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$89.7MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Enterprise Software, HealthcareIndustries

201-500Employees

Benefits

Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.

Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.

Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.

Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.

Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.

Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.

Risks

Increased competition from Census and Grouparoo may impact Hightouch's market share.

Stricter European privacy regulations could complicate operations and increase compliance costs.

Economic downturns might affect subscription renewals and new customer acquisition.

Differentiation

Hightouch specializes in Reverse ETL, moving data from warehouses to SaaS applications.

The platform ensures real-time data activation for personalized marketing and sales optimization.

Hightouch offers HIPAA-compliant data handling, crucial for healthcare and sensitive data sectors.

Upsides

Hightouch's AI Decisioning enhances lifecycle marketing with precise targeting and personalization.

The partnership with The Trade Desk expands Hightouch's reach in European advertising markets.

Composable CDP trend supports Hightouch's flexible, customizable data solutions for businesses.

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