Field Marketing Manager (APAC) at DroneDeploy

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Construction, Energy, AgricultureIndustries

Requirements

Self-starter who thrives in fast-paced, goal-oriented environments
Ability to collaborate with local sales and corporate marketing functions
High-level conceptual thinking and attention to detail
Primarily available Monday–Friday, 8:00 AM to 6:00 PM AET, with some flexibility
Hybrid work: 3 days per week in-office when not traveling, with option to work from home
Able to travel domestically and/or internationally (e.g., Singapore, Kuala Lumpur, Hong Kong) about 30% of the time, typically 1–4 trade shows or DroneDeploy-hosted events per quarter

Responsibilities

Develop and implement the APAC marketing plan to drive brand awareness and achieve regional pipeline and revenue goals
Build a strong partnership with the APAC sales and BDR teams to drive pipeline growth within our ICP
Implement localised and integrated marketing programs aligned with sales priorities and revenue targets, utilizing channels such as social, digital, website, events, PR & media, and other partnerships
Partner with Customer Success and Sales teams to develop and execute targeted ABM campaigns for key accounts, including 1:1 and 1:few strategies with localized content and customer advocacy programs to drive pipeline acceleration
Take responsibility for regional events, from concept and audience targeting to execution, including but not limited to webinars, tradeshows, regional sales events/roadshows, executive round tables, and DroneDeploy’s participation at third-party sponsored events
Track and analyse marketing performance metrics for the region, such as MQLs, qualified pipeline, and revenue, delivering data-driven recommendations for budget optimization

Skills

Demand Generation

Field Marketing

Lead Generation

Brand Awareness

Pipeline Management

Sales Cycle Acceleration

Customer Loyalty

Marketing Program Planning

Marketing Execution

APAC Marketing

DroneDeploy

Drone data collection and analysis platform

About DroneDeploy

DroneDeploy provides a platform for capturing data from physical environments using drones and robots. This platform collects data, which is then processed and analyzed with artificial intelligence to deliver insights. Businesses, particularly in construction and energy sectors, utilize these services for tasks like monitoring project progress and detecting methane leaks. The platform is compatible with various drones, sensors, and cameras, making it user-friendly and safe, while also reducing the need for manual inspections. Unlike competitors, DroneDeploy emphasizes data security, holding certifications like ISO 27001 and SOC 2 Type 2, and employs encryption methods to protect customer data. The company's goal is to offer a versatile solution for data collection and analysis, while also providing training, certifications, and technical support to enhance customer experience.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$138.7MTotal Funding

SERIES_ECompany Stage

Robotics & Automation, Industrial & Manufacturing, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Benefits

Make it happen

Build trust

Simplify

Risks

Increased competition in the drone software market could erode DroneDeploy's market share.

Rapid AI development may render DroneDeploy's current AI models obsolete if not updated.

Potential regulatory changes in drone usage could impact DroneDeploy's operations in key markets.

Differentiation

DroneDeploy offers a comprehensive platform for reality capture using drones and robots.

The company integrates AI for automated safety risk detection on construction sites.

DroneDeploy's platform is compatible with any drone, enhancing its versatility.

Upsides

The construction industry's adoption of digital twin technology boosts DroneDeploy's platform relevance.

Growing demand for drone-based inspections in energy aligns with DroneDeploy's capabilities.

Remote work trends increase the need for DroneDeploy's high-quality reality capture solutions.

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