Field Marketing Manager at Boingo

Richmond, Virginia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Military, Telecommunications, WirelessIndustries

Requirements

3+ years of practical experience in a professional marketing environment
Excellent written and verbal communication skills for a variety of audiences
Experience developing and executing a variety of cross-platform marketing campaigns
Ability to compile and analyze key metrics and relevant data
Intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint, and Word
Ability to juggle multiple projects, stay organized, and prioritize deadlines
Living in Boingo's Northeast region (east of Illinois, north of Tennessee and North Carolina), close to a major airport, and willing/able to travel 25% of the time
Strong interest in the technology and entertainment industries
Able to lift and transport marketing materials (e.g., tents, tables, chairs) weighing up to 30 pounds
Enjoy leading and working as part of a team to hit bold goals
Incredibly upbeat, positive, “can do” attitude
Strong belief that the customer comes first
Well-rounded marketer with account management skills, tech-savvy, Excel proficient, creative, autonomous, and motivated self-starter
Articulate people-person with familiarity with the military lifestyle (preferred to stand out)

Responsibilities

Drive awareness of Boingo products and services among service members, partners, and base command through advertising, sponsorship, and events
Work with Creative Services to create localized advertising and marketing materials
Manage and distribute marketing materials throughout the base
Ideate, develop, and execute regional marketing plans and campaigns to meet growth and retention objectives
Plan, manage, execute, and report on localized events
Hire, train, schedule, and manage sales and experiential marketing teams as necessary
Champion the customer experience
Serve as the lead Account Manager for all local base POCs (MWR, MCCS, SBMs, FSS, CORs, Housing Management, etc.)
Track and analyze sales, churn, ARPU, and subscriber penetration by base and total within the assigned territory
Serve as on-the-ground SME by reporting sales activity, competitive analysis, occupancy information, base insights, trends, and lessons learned/feedback
Manage and execute in-person focus groups on base to gather market research
Utilize tools to track contacts, events, project tickets, and data results in Salesforce, Looker, JIRA, Wiki, etc
Liaise with the Operations team to evaluate and complete business cases for new projects, upgrades, and renovations
Act as liaison between Boingo customers, Boingo corporate, military leadership, sales teams, and field operations teams

Skills

Excel

Account Management

Field Marketing

Event Planning

Sales Management

Marketing Campaigns

Advertising

Sponsorships

Team Management

Customer Experience

Boingo

Provides high-speed Wi-Fi and cellular services

About Boingo

Boingo provides high-speed Wi-Fi and cellular services to a variety of clients, including airports, stadiums, military bases, and multifamily communities. Their services include designing, installing, and maintaining advanced wireless networks that are ready for 5G technology. Boingo's offerings range from Distributed Antenna Systems (DAS) to Wi-Fi solutions, ensuring seamless connectivity for users. What sets Boingo apart from competitors is their comprehensive approach, which includes not only network installation but also ongoing monitoring and customer support. They generate revenue through various channels, such as advertising solutions, mobile carrier traffic management, and connectivity services for residential communities. Boingo's goal is to enhance user experience and operational efficiency by providing reliable and advanced wireless connectivity in high-traffic public venues.

Los Angeles, CaliforniaHeadquarters

2001Year Founded

$87.5MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Unlimited Paid Time Off

Phone/Internet Stipend

Gym Membership

Tuition Reimbursement

Parental Leave

Risks

Emerging 5G providers like Verizon threaten Boingo's market share.

Technological advancements require continuous infrastructure upgrades, straining Boingo's finances.

Remote work trends may reduce demand for Boingo's services in physical venues.

Differentiation

Boingo offers end-to-end wireless solutions, from design to customer care.

Boingo's networks are 5G ready, ensuring clients meet growing connectivity demands.

Boingo is a trusted partner for the U.S. military, providing secure connectivity at bases.

Upsides

Increased demand for private 5G networks creates new opportunities for Boingo.

Smart city initiatives drive the need for advanced connectivity solutions, benefiting Boingo.

Hybrid work models increase demand for reliable Wi-Fi in residential areas, expanding Boingo's market.

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