[Remote] Field Marketing Manager at Vonage

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, Technology, SaaSIndustries

Requirements

Experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement
Marketing experience in SaaS B2B, software, or high-tech environments
Experience collaborating closely with Sales teams and fostering strong relationships
Critical thinker with a data-driven, metrics-focused, results-oriented approach
Proficient in ABM tools like 6Sense and integrated marketing capabilities
Strong project management skills, adaptability to fast-changing environments, and dedication to excellence
Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence
High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals
Legal authorization to work in the USA (no sponsorship available)
Willingness to travel (fully remote US candidates considered)

Responsibilities

Develop marketing plans in conjunction with the Senior Field Manager and Sales Leaders, ensuring alignment with sales priorities, goals, and relevant ABM campaigns
Collaborate closely with sales, leveraging tools like 6Sense to create targeted account lists and execute ABM tactics that support opportunity development
Plan and execute events, including industry trade shows, C-Suite level roundtables, networking experiences, and webinars, to engage & expand ABM accounts
Collaborate with Product Marketing and Content teams to create materials for events, webinars, emails, and other campaigns to position the company as a thought leader
Drive direct marketing efforts for account door openers, including prospecting, nurturing, account navigation, opportunity development, and deal support
Innovate and test new approaches for reaching & engaging ABM accounts
Track and forecast performance and maintain up-to-date planning documents
Manage budgets, marketing resources, vendors and agencies to ensure efficient and effective execution, including hosting 1:1 meetings with vendors to drive engagement in ABM accounts
Execute on the field and partner marketing strategy and planned activities to support sales efforts to drive customer acquisition and growth objectives
Manage marketing plans and run programs like events, direct marketing, emails, content syndication as well as budgeting, marketing admin and reporting

Skills

Key technologies and capabilities for this role

Field MarketingAccount Based MarketingABM6SenseEvent PlanningTrade ShowsWebinarsDirect MarketingEmail MarketingContent SyndicationBudget ManagementMarketing AnalyticsSales CollaborationVendor Management

Questions & Answers

Common questions about this position

Is this role remote-friendly?

Yes, the company is open to considering fully remote candidates located within the United States.

What salary or compensation does this role offer?

This information is not specified in the job description.

What skills are required for the Field Marketing Manager position?

Required skills include experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement; marketing experience in SaaS B2B, software, or high-tech environments; proficiency in ABM tools like 6Sense; strong project management skills; and a data-driven, collaborative approach.

What is the team structure like for this role?

You will work closely with senior field marketing managers, ABM campaign managers, sales, product marketing, and corporate marketing teams.

What makes a strong candidate for this Field Marketing Manager role?

Strong candidates have field marketing and ABM experience in SaaS B2B environments, proficiency with tools like 6Sense, a data-driven results-oriented mindset, and the ability to collaborate closely with sales teams while managing projects and budgets effectively.

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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