[Remote] Field Marketing Manager at Vonage

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, Technology, SaaSIndustries

Requirements

Experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement
Marketing experience in SaaS B2B, software, or high-tech environments
Experience collaborating closely with Sales teams and fostering strong relationships
Critical thinker with a data-driven, metrics-focused, results-oriented approach
Proficient in ABM tools like 6Sense and integrated marketing capabilities
Strong project management skills, adaptability to fast-changing environments, and dedication to excellence
Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence
High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals
Legal authorization to work in the USA (no sponsorship available)
Willingness to travel (fully remote US candidates considered)

Responsibilities

Develop marketing plans in conjunction with the Senior Field Manager and Sales Leaders, ensuring alignment with sales priorities, goals, and relevant ABM campaigns
Collaborate closely with sales, leveraging tools like 6Sense to create targeted account lists and execute ABM tactics that support opportunity development
Plan and execute events, including industry trade shows, C-Suite level roundtables, networking experiences, and webinars, to engage & expand ABM accounts
Collaborate with Product Marketing and Content teams to create materials for events, webinars, emails, and other campaigns to position the company as a thought leader
Drive direct marketing efforts for account door openers, including prospecting, nurturing, account navigation, opportunity development, and deal support
Innovate and test new approaches for reaching & engaging ABM accounts
Track and forecast performance and maintain up-to-date planning documents
Manage budgets, marketing resources, vendors and agencies to ensure efficient and effective execution, including hosting 1:1 meetings with vendors to drive engagement in ABM accounts
Execute on the field and partner marketing strategy and planned activities to support sales efforts to drive customer acquisition and growth objectives
Manage marketing plans and run programs like events, direct marketing, emails, content syndication as well as budgeting, marketing admin and reporting

Skills

Field Marketing

Account Based Marketing

ABM

6Sense

Event Planning

Trade Shows

Webinars

Direct Marketing

Email Marketing

Content Syndication

Budget Management

Marketing Analytics

Sales Collaboration

Vendor Management

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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